Описание: Deals with the lives and workspaces of screenwriting greats - including Terry Rossio ("The Pirates of the Carribbean" franchise), Aline Brosh-McKenna ("Morning Glory"), Bill Marsilii ("Deja Vu"), Derek Haas & Michael Brandt ("Wanted") and Antwone Fischer ("Antwone Fischer").
Автор: Nicholas Ind and Oriol Iglesias Название: Brand Desire ISBN: 1472925351 ISBN-13(EAN): 9781472925350 Издательство: Bloomsbury Рейтинг: Цена: 3713.00 р. Наличие на складе: Поставка под заказ.
Описание: Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering security and surprise. Consumers should feel secure when they buy and use a brand; they should be able to trust what a brand says about itself. Alongside this, brands also need to provide novelty, risk, adventure and the unexpected. This isn't just about marketing; this needs to be an organization-wide culture and perspective. Using international case studies from brands including BMW and Burberry, this book explains how companies can build and maintain brand desire through specific strategies and tools, such as: - creating a supportive culture that encourages the active participation of people in brand development; - providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and - being consistent in delivery, from first communications through to after-sales service and support; desirable brands are about desirable experiences.
En Iglesias, culturas y liderazgo: Una teologнa prбctica para congregaciones y etnias, los autores buscan fomentar la atenciуn hacia la vida intercultural que se estб desarrollando en cada iglesia y tambiйn en las relaciones entre las diferentes iglesias y sus entornos. Los autores Juan Martнnez y Mark Bransoncreen que la presencia del reino de Dios en la tierra, inaugurado en la vida, muerte y resurrecciуn de Cristo, es una presencia que se debe caracterizar por un ministerio de reconciliaciуn. Quй hace falta para dirigir iglesias multiculturales? Moisйs saliу de Egipto con una «multitud mixta , y los primeros seguidores de Jesъs tuvieron que aprender que el Espнritu Santo los estaba llevando a cruzar los lнmites entre las distintas culturas de su tiempo. Vivimos en un mundo que es culturalmente diverso, y casi todas nuestras ciudades y nuestros vecindarios son testigos de esa diversidad. Esto se hace evidente en los medios de comunicaciуn, en los centros comerciales y en las escuelas; y aunque poco menos evidente en las iglesias, va tambiйn en aumento. Ese es el motivo que los llevу a escribirlo: animar a los lнderes de las iglesias en la creaciуn de ambientes que hagan evidentes las iniciativas de reconciliaciуn en la vida interna de las iglesias, y en nuestra labor misionera dentro de nuestros vecindarios y ciudades. Este libro contiene:
Informaciуn relevante sobre el contexto multicultural en el que vivimos.
Informaciуn sobre las distintas perspectivas socioculturales.
Herramientas prбcticas para el liderazgo y la comunicaciуn efectiva.
Churches, Cultures and Leadership
In Churches, Cultures, and Leadership: A Practical Theology of Congregations and Ethnicities, the authors seek to foster the intercultural life that is developing in each church and also in the relationships between different churches and their environments. Authors Juan Martнnez and Mark Branson believe that the presence of the kingdom of God on earth, inaugurated in the life, death, and resurrection of Christ, is a presence that should be characterized by a ministry of reconciliation. What does it take to lead multicultural churches? Moses left Egypt with a mixed crowd, and the early followers of Jesus had to learn that the Holy Spirit was leading them to cross the boundaries between the different cultures of their time. We live in a world that is culturally diverse, and almost all of our cities and neighborhoods bear witness to that diversity. This is evident in the media, in shopping malls, and in schools; and although slightly less evident in the churches, it is also increasing. That is why they wrote this book: to encourage church leaders to create environments that make reconciliation initiatives evident in the inner life of churches, and in our missionary work within our neighborhoods and cities. This book contains:
Relevant information about the multicultural context in which we live.
Information on the different sociocultural perspectives.
Practical tools for effective leadership and communication.
Описание: Title: Diccionario bibliografico-historico de los antiguos reinos, provincias, villas, iglesias y santuarios de España.
Publisher: British Library, Historical Print Editions
The British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.
The HISTORY OF EUROPE collection includes books from the British Library digitised by Microsoft. This collection includes works chronicling the development of Western civilisation to the modern age. Highlights include the development of language, political and educational systems, philosophy, science, and the arts. The selection documents periods of civil war, migration, shifts in power, Muslim expansion into Central Europe, complex feudal loyalties, the aristocracy of new nations, and European expansion into the New World.
++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++
British Library Muñoz y romero, Tomás; 1858. 8 . 10160.f.28.
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