The Book Business: What Everyone Needs to Know(r), Shatzkin Mike, Riger Robert Paris

The Book Business: What Everyone Needs to Know(R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of
Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of trade publishing, or the branch of the business that puts books in our hands through libraries or bookstores, answer
questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus
on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.