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Global brand strategy, Steenkamp, Jan-benedict


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Автор: Steenkamp, Jan-benedict   (Жан-Бенедикт Стинкамп)
Название:  Global brand strategy
Перевод названия: Жан-Бенедикт Стинкамп: Глобальная стратегия бренда
ISBN: 9781349956999
Издательство: Springer
Классификация:


ISBN-10: 1349956996
Обложка/Формат: Paperback
Страницы: 319
Вес: 0.45 кг.
Дата издания: 12.07.2018
Язык: English
Издание: Softcover reprint of
Иллюстрации: 33 illustrations, black and white; xxiv, 319 p. 33 illus.
Размер: 148 x 209 x 33
Читательская аудитория: Professional & vocational
Подзаголовок: World-wise marketing in the age of branding
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.


Reeva

Автор: Steenkamp June
Название: Reeva
ISBN: 0751558710 ISBN-13(EAN): 9780751558715
Издательство: Little Brown
Цена: 2275.00 р.
Наличие на складе: Поставка под заказ.

Описание: In the early hours of Valentine's Day 2013, Olympic athlete Oscar Pistorius killed his girlfriend Reeva Steenkamp, shooting her multiple times while she cowered behind the locked door of their bathroom. His trial has attracted more international media attention and public scrutiny than any since that of OJ Simpson.

What went on behind the scenes though? And what was the real Reeva like, away from the photo shoots and the attention of the media? A beautiful 29 year old from Port Elizabeth, Reeva graduated as a lawyer and campaigned for human rights causes before deciding to try the world of modelling in South Africa's most vibrant city. Her relationship with international hero Oscar Pistorius seemed like a fairy tale of triumph over adversity - double amputee turned champion athlete meets small town girl with beauty and brains wanting to make her mark on the world. No one could have predicted the tragic and horrifying conclusion to that fairy tale.

Reeva's mother, June Steenkamp, has kept a dignified silence throughout the long months since she received the phone call every mother dreads. In this painfully honest and unflinching account of Reeva's life, she talks about what really went on in her mind as she sat in the packed Pretoria court room day after day and how she is coping in the aftermath of the verdict. Reeva is the only true insider's account of this tragic story.

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Автор: Steenkamp Jan-Benedict, Sloot Laurens
Название: Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
ISBN: 0749483474 ISBN-13(EAN): 9780749483470
Издательство: Неизвестно
Рейтинг:
Цена: 6334.00 р.
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Описание: Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.


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