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Customer Centricity Playbook, Fader Peter S.


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Цена: 2507.00р.
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Автор: Fader Peter S.
Название:  Customer Centricity Playbook
Перевод названия: Питер С. Фадер: План ориентированности на клиента
ISBN: 9781613630907
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1613630905
Обложка/Формат: Paperback
Страницы: 136
Вес: 0.18 кг.
Дата издания: 30.10.2018
Язык: English
Размер: 139 x 215 x 15
Подзаголовок: Implement a winning strategy driven by customer lifetime value
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Поставляется из: Англии
Описание: How did global gaming company Electronic Arts go from being named Worst Company in America to clearing a billion dollars in profit?

They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactives executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:

  • Develop a customer-centric strategy for your organization
  • Understand the right way to think about customer lifetime value (CLV)
  • Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
  • Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
  • Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide

Faders first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

ALSO AVAILABLE: Peter Faders Customer Centricity offers an introduction to the subject. The Customer Centricity Playbook shows customer centricity converts where to get started.

A fantastic 360-degree analysis of how companies become truly customer-centric.... Required reading.
-Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google

A must-read.
-Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks

Fundamental insights to point organizations of any size in the right direction.
-Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0

Required reading for leadership teams, as well as marketing and sales executives.
-Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter

If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms new book The Customer Centricity Playbook is a must-read.
-Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo

Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.
-Susan Johnson, Chief Marketing Officer, SunTrust Banks

Essential reading for those who aspire to market leadership, regardless of industry.
-Joshua Kanter, Chief Marketing Officer, PetSmart

I read The Customer Centricity Playbook by Peter Fader and Sarah Toms in a single sitting.
-Robbie Kellman Baxter, Consultant, Peninsula Strategies, and Author, The Membership Economy



Ex Libris

Автор: Anne Fadiman
Название: Ex Libris
ISBN: 0140283706 ISBN-13(EAN): 9780140283709
Издательство: Random House - Penguin
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Цена: 1451.00 р.
Наличие на складе: Есть (1 шт.)
Описание: The author is the sort of person who learned about sex from her father`s copy of "Fanny Hill", and who once found herself poring over a 1974 Toyota Corolla manual because it was the only thing in her apartment that she had not read at least twice. This title recounts her lifelong obsession with books.

Ex Libris Confessions Of A Common Reade

Автор: Fadiman Anne
Название: Ex Libris Confessions Of A Common Reade
ISBN: 0374527229 ISBN-13(EAN): 9780374527228
Издательство: Holtzbrink(MPS)/MPS
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Цена: 1563.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Anne Fadiman is--by her own admission--the sort of person who learned about sex from her father's copy of Fanny Hill, whose husband buys her 19 pounds of dusty books for her birthday, and who once found herself poring over her roommate's 1974 Toyota Corolla manual because it was the only written material in the apartment that she had not read at least twice.

This witty collection of essays recounts a lifelong love affair with books and language. For Fadiman, as for many passionate readers, the books she loves have become chapters in her own life story. Writing with remarkable grace, she revives the tradition of the well-crafted personal essay, moving easily from anecdotes about Coleridge and Orwell to tales of her own pathologically literary family. As someone who played at blocks with her father's 22-volume set of Trollope (My Ancestral Castles) and who only really considered herself married when she and her husband had merged collections (Marrying Libraries), she is exquisitely well equipped to expand upon the art of inscriptions, the perverse pleasures of compulsive proof-reading, the allure of long words, and the satisfactions of reading out loud. There is even a foray into pure literary gluttony--Charles Lamb liked buttered muffin crumbs between the leaves, and Fadiman knows of more than one reader who literally consumes page corners. Perfectly balanced between humor and erudition, Ex Libris establishes Fadiman as one of our finest contemporary essayists.

365 Ideas for Recruiting, Retaining, Motivating and Rewarding Your Volunteers: A Complete Guide for Non-Profit Organizations Revised 2nd Edition

Автор: Fader Sunny
Название: 365 Ideas for Recruiting, Retaining, Motivating and Rewarding Your Volunteers: A Complete Guide for Non-Profit Organizations Revised 2nd Edition
ISBN: 1620230585 ISBN-13(EAN): 9781620230589
Издательство: Неизвестно
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Цена: 2752.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: During World War II, Academy Award-winning director Frank Capra made propaganda films for the U.S. Government, such as Prelude to War, The Nazis Strike, The Battle of Britain, War Comes to America and The Negro Soldier. This analyses the cinematic and thematic techniques Capra employed in these films, linking them to the techniques and ideology of the director`s popular mainstream narrative films.

The 10-Step Depression Relief Workbook: A Cognitive Behavioral Therapy Approach

Автор: Rego Simon PsyD, Fader Sarah
Название: The 10-Step Depression Relief Workbook: A Cognitive Behavioral Therapy Approach
ISBN: 1939754364 ISBN-13(EAN): 9781939754363
Издательство: Неизвестно
Цена: 2344.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

"Depression is real. It is common. And it is serious. Fortunately, it is also highly treatable. We hope this book proves to be a helpful starting place."-Dr. Simon A. Rego, PsyD, ABPP, ACT

When you are struggling with feelings of sadness, apathy, and fatigue, it's hard to remember that depression is treatable. In the Depression Relief Workbook, Dr. Simon Rego and mental health advocate Sarah Fader equip you with a CBT-based 10-step plan to fight depression. With the most up-to-date research, plus results oriented exercises, this workbook gives individuals the guidance and support they need to heal from depression.

The Depression Relief Workbook contains:

  • Depression 101 covering up-to-date research on depression and treatment strategies
  • A CBT-Based 10-Step Plan identifying the cause of depression and appropriate actions to address it
  • Proactive Exercises providing opportunities for reflection through worksheets and diary entries
  • A Flexible Program catering to individuals who suffer from mild to moderate depression, for use on their own, or in tandem with a larger therapy program

"Whatever your reason for picking up this book, I encourage you to read it from start to finish and to practice every skill. If you do, you'll benefit from nearly a half-century of research that has established the strategies and techniques that individuals with depression need to implement to overcome their illness and remain well."-Judith S. Beck, PhD, President, Beck Institute for Cognitive Behavior Therapy, Clinical Professor at the University of Pennsylvania

The Depression Relief Workbook gives you straightforward, step-by-step strategies and support to fight depression.

Life as Sport: What Top Athletes Can Teach You about How to Win in Life

Автор: Fader Jonathan
Название: Life as Sport: What Top Athletes Can Teach You about How to Win in Life
ISBN: 0738218952 ISBN-13(EAN): 9780738218953
Издательство: Little Brown
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Цена: 4554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Tried-and-true mental techniques that help our world`s greatest athletes and performers, and detailing their real-life applications, whether in business, relationships, parenting, or achieving a specific goal.

Fadul`s Encyclopedia of Bells

Автор: Fadul Jose A.
Название: Fadul`s Encyclopedia of Bells
ISBN: 1312601108 ISBN-13(EAN): 9781312601109
Издательство: Неизвестно
Цена: 23440.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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