Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9), Bruner II Gordon C.


Варианты приобретения
Цена: 7237.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Bruner II Gordon C.
Название:  Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)
ISBN: 9781542547246
Издательство: Createspace Independent Publishing Platform
Классификация:
ISBN-10: 1542547245
Обложка/Формат: Paperback
Страницы: 678
Вес: 1.15 кг.
Дата издания: 10.02.2017
Язык: English
Размер: 235 x 191 x 35
Поставляется из: США
Описание: The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the worlds leading consumer behaviorists.

This volume picks up where Volume 8 ended and contains 433 multi-item measures that were reported in top marketing journals between 2014 and2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, semantic differentials) as well as information about the scales origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with environmentalism, service dominant orientations, symbolic embeddedness, word-of-mouth activity, switching costs, product installations, place attachment, interactions with employees, and sports.

As with the rest of the series, this book is a unique and valuable resource for researchers in a variety of fields who want tested and reliable measures of attitudes, emotions, or traits for their studies of consumers or similar types of respondents such as viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees, members, or administrators.Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine sophisticated measures from scratch, researchers can use the books contents to learn from the experts who have already crafted quality scales and had their measures vetted by other experts. By using these better measures, the hope is that accuracy is increased and will improve the decisions based upon the results.



Godless

Автор: Dobson James C., Bruner Kurt
Название: Godless
ISBN: 1455513180 ISBN-13(EAN): 9781455513185
Издательство: Little Brown
Цена: 4554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The final installment in the riveting trilogy from Dr. James Dobson and Kurt Bruner transports readers to a not-to-distant future when the young and healthy strain under the burden of a rapidly aging population.

Teach Your Child to Read in 100 Easy Lessons

Автор: Haddox, Phyllis (Author), Bruner, Elaine (Author), Engelmann, Siegfried (Author)
Название: Teach Your Child to Read in 100 Easy Lessons
ISBN: 0671631985 ISBN-13(EAN): 9780671631987
Издательство: Simon & Schuster
Рейтинг:
Цена: 2759.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: SRA`s DISTAR is one of the most successful beginning reading programs available to schools. Research has proven that children taught by the DISTAR method outperform their peers. Now, this program has been adapted for use at home. In only 20 minutes a day, this remarkable step-by-step program teaches your child to read--with the love, care, and joy only a parent and child cane share.

The Anthropology of Experience

Автор: Victor W. Turner and Edward M. Bruner, eds.
Название: The Anthropology of Experience
ISBN: 0252012496 ISBN-13(EAN): 9780252012495
Издательство: Wiley EDC
Рейтинг:
Цена: 3430.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Fourteen authors, including many of the best-known scholars in the field,
explore how people actually experience their culture and how those experiences are expressed in forms as varied as narrative, literary work, theater, carnival, ritual, reminiscence, and life review. Their studies will be
of special interest for anyone working in anthropological theory, symbolic
anthropology, and contemporary social and cultural anthropology, and useful as well for other social scientists, folklorists, literary theorists, and philosophers.
 
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Автор: Bruner II Dr Gordon C.
Название: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)
ISBN: 1530022002 ISBN-13(EAN): 9781530022007
Издательство: Неизвестно
Цена: 5685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

The Bike Cop: In the Greater Weight of Evidencefic031000

Автор: James H K Bruner
Название: The Bike Cop: In the Greater Weight of Evidencefic031000
ISBN: 1984511157 ISBN-13(EAN): 9781984511157
Издательство: Неизвестно
Цена: 2757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Port Talbot is a tourist trap in the "summah" located on the southern coast of Maine. The wealth and pedigree of the summer folk is legendary with their cottages on the rocky bluffs. The population quadruples from June to September. The traffic snarls around the cedar-shingled shops in the port, bringing things to a standstill. Enter the college-aged bicycle policeman. In the summer of '77, the chief of police has chosen David "Digger" Davenport, the son of one of the richest summer families who winter in Lake Placid, New York. Digger's history of solving crime starts in chapter one in a flashback to when he was eleven years old and when he went fishing alone and hooked the partially decomposed body of the chef of the Brigantine Hotel. From this experience, as he matures, he develops a penchant for solving crime and enrolls in courses and trainings in college that prepare him for the calamity that lies ahead in his summer job as Port Talbot's bike cop. For Digger, the summer of '77 starts as it should in this quaint seaside village: tons of college kids working in the resort hotels who are looking for love in all the right places. He meets "the Virginians" on the first day of his beat in Dock Square. They cause a traffic jam in their yellow VW bug convertible. The Virginians are gorgeous coeds escaping the heat and heartbreak at home in Richmond. The townies say the winter in Port Talbot is "wicked cold" and deadly. Unfortunately, the summer now, too, turns deadly and just as plain wicked. Annie, one of the Virginians, who is a waitress at the biggest and best hotel, the Brigantine, is found dead on the beach by hotel guests. Quickly a suspect is arrested: a black bellhop from Florida. Port Talbot is thrown into turmoil on multiple levels: north versus south, white versus black, summer folk versus townies, and the lobstah mobstahs versus the candidates for sheriff and district attorney. One kid . . . . on a bike . . . with a badge . . . unravels the open and shut case against the bellhop. Digger reveals new evidence against great odds of a much more sinister perpetrator who is well-connected and sadistic and who will do anything to keep the evidence from being found. Introducing Port Talbot's Bike Cop in the Greater Wait of Evidence.

Jerome Bruner

Автор: David R. Olson
Название: Jerome Bruner
ISBN: 1472518861 ISBN-13(EAN): 9781472518866
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 5859.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Jerome Bruner is the vanguard of “the cognitive revolution” in psychology and the predominant spokesman for the role of culture and education in the making of the modern mind. In this text Olson encourages the reader to think about children as Bruner did, not as bundles of traits and dispositions to be diagnosed and remediated, but as thoughtful, keenly interested, agentive persons who are willing and indeed able to play an important role in their own learning and development. Through the unique approach of combining commentary and conversation with Bruner, the author provides an insight into what it is like to engage with one of the intellectual masters of our time and highlights the relevance and importance of his contribution to educational thinking today.

Never Ending Speed Bumps: My God Is More Than Enough

Автор: Bruner Bailey
Название: Never Ending Speed Bumps: My God Is More Than Enough
ISBN: 1532065256 ISBN-13(EAN): 9781532065255
Издательство: Неизвестно
Рейтинг:
Цена: 1516.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book is about my journey when I was diagnosed with cancer. My book begins when I was younger, talking about where I am from and what made me who I am today. Through my story, I'll take you through an emotional but inspirational roller coaster. I hope it's an inspiration to others and a helpful tool for life.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия