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Internet & Co. im Handel, Dieter Ahlert; J. Becker; P. Kenning; Reinhard Sch


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При оформлении заказа до: 2025-07-28
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Автор: Dieter Ahlert; J. Becker; P. Kenning; Reinhard Sch
Название:  Internet & Co. im Handel
ISBN: 9783642625473
Издательство: Springer
Классификация:




ISBN-10: 3642625479
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.41 кг.
Дата издания: 2001
Серия: Roland Berger-Reihe: Strategisches Management f?r Konsumg?terindustrie und -handel
Язык: German
Издание: 2nd 2. aufl. 2001. s
Иллюстрации: Bibliography; illustrations, black and white; 4 tables, black and white
Размер: 234 x 156 x 15
Читательская аудитория: General (us: trade)
Основная тема: Business and Management
Подзаголовок: Strategien, geschгївївѕftsmodelle, erfahrungen
Ссылка на Издательство: Link
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Поставляется из: Германии


How Not to Network a Nation: The Uneasy History of the Soviet Internet

Автор: Peters Benjamin
Название: How Not to Network a Nation: The Uneasy History of the Soviet Internet
ISBN: 0262534665 ISBN-13(EAN): 9780262534666
Издательство: MIT Press
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Цена: 9196.00 р.
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Описание:

Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation -- to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? In How Not to Network a Nation, Benjamin Peters reverses the usual cold war dualities and argues that the American ARPANET took shape thanks to well-managed state subsidies and collaborative research environments and the Soviet network projects stumbled because of unregulated competition among self-interested institutions, bureaucrats, and others. The capitalists behaved like socialists while the socialists behaved like capitalists.

After examining the midcentury rise of cybernetics, the science of self-governing systems, and the emergence in the Soviet Union of economic cybernetics, Peters complicates this uneasy role reversal while chronicling the various Soviet attempts to build a "unified information network." Drawing on previously unknown archival and historical materials, he focuses on the final, and most ambitious of these projects, the All-State Automated System of Management (OGAS), and its principal promoter, Viktor M. Glushkov. Peters describes the rise and fall of OGAS -- its theoretical and practical reach, its vision of a national economy managed by network, the bureaucratic obstacles it encountered, and the institutional stalemate that killed it. Finally, he considers the implications of the Soviet experience for today's networked world.

Internet Prophets: The World`s Leading Experts Reveal How to Profit Online

Автор: Olsher Steve
Название: Internet Prophets: The World`s Leading Experts Reveal How to Profit Online
ISBN: 1614482322 ISBN-13(EAN): 9781614482321
Издательство: Неизвестно
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Цена: 2752.00 р.
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Описание: YOU CAN JOIN THE 1% MAKING A FORTUNE ONLINE
In this industry-defining book by award-winning author and Reinvention expert, Steve Olsher, you'll discover:
* The seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world's leading Internet and Mobile marketing experts to cut through the clutter, reach the masses, and profit online.
* Hundreds of no- and low-cost tactics to cultivate leads, dramatically increase conversion rates, and generate immediate and long-term cash flow.
* The specific answers and steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal, border-line fanatic following.
Internet Prophets provides the exact blueprint you need to create your ideal lifestyle. The time is NOW to build your future. Transform your business--reinvent your life.
"Internet Prophets" is arguably the most comprehensive Internet and Mobile marketing resource ever assembled and features seldom-revealed details from 25 business icons who have changed the game, including:
* Armand Morin: World-renown online expert with sales of over $85M.
* Mike Filsaime: Online legend and creator of well-known products such as Butterfly Marketing.
* Mike Koenigs: Mastermind behind Traffic Geyser, Instant Customer, and Cross Channel Mojo.
* Yanik Silver: Maverick entrepreneur and creator of the Underground Online Seminar.
* Marc Ostrofsky: Sold Business.com for $7.5M. Annual online sales of $80+M.
* Dan Hollings: Mobile marketing aficionado and Internet marketing strategist for The Secret.
* And, many others.
When every dollar spent comes out of your pocket, it is imperative to realize the maximum return on your investment while avoiding unnecessary mistakes which cost you time, energy, and valuable resources. To become the best, you must learn from the best. "Internet Prophets" provides the blueprint. The rest is up to you

Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television

Автор: Bergeron Cory
Название: Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television
ISBN: 1630471305 ISBN-13(EAN): 9781630471309
Издательство: Неизвестно
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Цена: 2338.00 р.
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Описание: You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107 There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say ). What you are holding is a comprehensive manual littered with entertaining stories of colossal sales success and abysmal failure. You will see what to do, what not to do and how to put it all together. This book will take you by the hand and lead you toward the prize that millions of products have achieved--thousands of dollars per minute in front of a camera

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Название: Media Promotion & Marketing for Broadcasting, Cable & the Internet
ISBN: 113816867X ISBN-13(EAN): 9781138168671
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Capture and Retain Your Media Audience!

Cognitive (Internet of) Things

Автор: Sathi, Arvind
Название: Cognitive (Internet of) Things
ISBN: 1137594659 ISBN-13(EAN): 9781137594655
Издательство: Springer
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Цена: 3772.00 р.
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Описание: This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions:* What are Cognitive Things? * What applications can be driven from Cognitive Things - today and tomorrow?* How will these Cognitive Things collaborate with each and other, with individuals and with organizations?* What is the cognitive era? How is it different from the automation era? * How will the Cognitive Things support or accelerate human problem solving?* Which technical components make up cognitive behavior?* How does it redistribute the work-load between humans and machines?* What types of data can be collected from them and shared with external organizations?* How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced?Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures.

Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success.

The Internet Of Things (The Mit Press Essential Knowledge Series)

Автор: Samuel Greengard
Название: The Internet Of Things (The Mit Press Essential Knowledge Series)
ISBN: 0262527731 ISBN-13(EAN): 9780262527736
Издательство: MIT Press
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Цена: 2700.00 р.
Наличие на складе: Нет в наличии.

Описание:

A guided tour through the Internet of Things, a networked world of connected devices, objects, and people that is changing the way we live and work.

We turn on the lights in our house from a desk in an office miles away. Our refrigerator alerts us to buy milk on the way home. A package of cookies on the supermarket shelf suggests that we buy it, based on past purchases. The cookies themselves are on the shelf because of a "smart" supply chain. When we get home, the thermostat has already adjusted the temperature so that it's toasty or bracing, whichever we prefer. This is the Internet of Things -- a networked world of connected devices, objects, and people. In this book, Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work.

Greengard explains that the Internet of Things (IoT) is still in its early stages. Smart phones, cloud computing, RFID (radio-frequency identification) technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology. Greengard traces the origins of the IoT from the early days of personal computers and the Internet and examines how it creates the conceptual and practical framework for a connected world. He explores the industrial Internet and machine-to-machine communication, the basis for smart manufacturing and end-to-end supply chain visibility; the growing array of smart consumer devices and services -- from Fitbit fitness wristbands to mobile apps for banking; the practical and technical challenges of building the IoT; and the risks of a connected world, including a widening digital divide and threats to privacy and security. Finally, he considers the long-term impact of the IoT on society, narrating an eye-opening "Day in the Life" of IoT connections circa 2025.

After the Internet

Автор: Srinivasan
Название: After the Internet
ISBN: 1509506187 ISBN-13(EAN): 9781509506187
Издательство: Wiley
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Цена: 2374.00 р.
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Описание: Whether in imagination or practice, the promise of networked digital technology has great appeal. With the expansion of Internet access worldwide it seemed that the economic and political playing field would be leveled. Any user across the world would be able to share his or her own voice.

Der Handel im Informationszeitalter

Автор: Dirk M?hlenbruch; Michaela Hartmann
Название: Der Handel im Informationszeitalter
ISBN: 3663015491 ISBN-13(EAN): 9783663015499
Издательство: Springer
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Цена: 13060.00 р.
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Описание:
Eine wesentliche Herausforderung an Handelsunternehmungen besteht schon immer darin, die Position als Informationsspezialist zu verbessern, wettbewerbsentscheidendes Wissen aufzubauen sowie vorhandene Ansдtze der Handelsbetriebsfьhrung weiterzuentwickeln. Die zunehmende Bedeutung des Produktionsfaktors Information und Wege zur Profilierung als Informationsspezialist stehen in Der Handel im Informationszeitalter im Vordergrund.

Consumer Confusion im Handel

Автор: Prof. Dr. Thomas Rudolph; Markus Schweizer
Название: Consumer Confusion im Handel
ISBN: 3824483580 ISBN-13(EAN): 9783824483587
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll."

Vertrauen durch Reputation im elektronischen Handel

Автор: Sabine Einwiller
Название: Vertrauen durch Reputation im elektronischen Handel
ISBN: 382447865X ISBN-13(EAN): 9783824478651
Издательство: Springer
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Цена: 9794.00 р.
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Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."

Sprachlogische Aspekte rekonstruierten Denkens, Redens und Handelns

Автор: Prof. Dr. Dr. h.c. Bert R?rup; Elisabeth Heinemann
Название: Sprachlogische Aspekte rekonstruierten Denkens, Redens und Handelns
ISBN: 383500123X ISBN-13(EAN): 9783835001237
Издательство: Springer
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Цена: 7182.00 р.
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Absatzkanalkoordination durch Hersteller-Handels-Konditionen

Автор: Univ.-Prof. Dr. Hartwig Steffenhagen; Marcus Kunte
Название: Absatzkanalkoordination durch Hersteller-Handels-Konditionen
ISBN: 3834915068 ISBN-13(EAN): 9783834915061
Издательство: Springer
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Цена: 7182.00 р.
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