Автор: Hammerich Kai Название: Fish Can`t See Water ISBN: 1118608569 ISBN-13(EAN): 9781118608562 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.
Автор: Meyer, Marc H. Название: The Fast Path to Corporate Growth ISBN: 0195180860 ISBN-13(EAN): 9780195180862 Издательство: Amazon Internet Рейтинг: Цена: 3003.00 р. 4290.00-30% Наличие на складе: Есть (1 шт.) Описание: Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries.
Автор: Waldman Название: Industrial Organization ISBN: 1138394270 ISBN-13(EAN): 9781138394278 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Поставка под заказ.
Описание: Industrial Organization: Theory and Practice blends a rigorous theoretical introduction to industrial organization with empirical data, real-world applications and case studies. The book also supports students with a range of problems and exercises, and definitions of key terms and concepts. This balanced approach, which enables students to apply theoretical tools, has earned this book its ranking as one of the leading undergraduate texts in its field. For the fifth edition, relevant data, tables, empirical examples and case studies have been updated to reflect current trends and topics, in the most complete reorganization since the second edition. Further changes include: all public policy topics have been placed in the last section, making it simpler to use for courses that emphasize theory or public policy; an entirely new chapter on international trade and industrial organization; a new chapter on mergers; a separate section on antitrust; a companion website with PowerPoint slides and other supplements. This comprehensive book bridges the gap between economic theory and real-world case studies in an accessible, logical manner, making it the ideal undergraduate text for courses on industrial organization.
Автор: Lehman, Glen Название: Accountability, Transparency and the Natural Environment ISBN: 0367481014 ISBN-13(EAN): 9780367481018 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has external elements imposed upon it, or presented to it, political problems are likely to emerge.
Автор: Chun Название: Corporate Reputation and Competitiveness ISBN: 1138861162 ISBN-13(EAN): 9781138861169 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
Автор: Bhaskar, Krish , Flower, John Название: Disruption in Financial Reporting ISBN: 0367222175 ISBN-13(EAN): 9780367222178 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on extensive research and interviews with insiders and experts, this book charts what has gone wrong with financial reporting and offers a range of solutions to improve transparency to both investors and the public. It will be of interest to students, researchers, professionals and policy makers in financial reporting and accounting.
Автор: Jacob E. Gersen, Joel H. Steckel Название: The Cambridge Handbook of Marketing Theory and the Law ISBN: 1108470017 ISBN-13(EAN): 9781108470018 Издательство: Cambridge Academ Рейтинг: Цена: 25344.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.
Автор: Griffiths Название: Digital Television Strategies ISBN: 0333992954 ISBN-13(EAN): 9780333992951 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and elsewhere, television audiences and advertising revenues are declining. At the same time, digital television and new models are emerging. This title discusses questions such as: what will television look like and who will make it?; and how will viewing behaviours change?
Описание: You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107 There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say ). What you are holding is a comprehensive manual littered with entertaining stories of colossal sales success and abysmal failure. You will see what to do, what not to do and how to put it all together. This book will take you by the hand and lead you toward the prize that millions of products have achieved--thousands of dollars per minute in front of a camera
Автор: A. Griffiths Название: Digital Television Strategies ISBN: 134966670X ISBN-13(EAN): 9781349666706 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
Автор: Twigg, Caroline Название: Corporate sustainability in india ISBN: 190929375X ISBN-13(EAN): 9781909293755 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This short guide offers practical insights for companies or foundations who want to run their business in India in a sustainable way.
In this concise, expert guide, Caroline Twigg draws on her experience of setting up the India office for the World Business Council for Sustainable Development. She starts with a brief overview of India's history, culture and relationship with the environment, presents an overview of doing business in India in general, and then covers: policy and regulations that influence sustainability actions in India; how sustainability is interpreted in India and how that may impact a company's engagement; how companies already work on sustainability and what might come in the future; a valuable list of the organizations and resources that will help you deliver on your business and sustainability goals.
If you work for an international company based outside of India, if you run a foundation with projects in India, if you have products or services with a sustainability focus and are hoping to expand your business in India, or if you are tasked with communicating your company's sustainability work in India, this book will help you engage with your partners respectfully, effectively and easily.
Название: The World Guide to Sustainable Enterprise ISBN: 1783534621 ISBN-13(EAN): 9781783534623 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 2 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in Asia Pacific.
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