Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience, Beute Ethan, Pacinelli Steve

Every day, most working professionals entrust their most important messages to a form of communication--email--that doesnt build trust, provide differentiation, or communicate clearly enough. Its easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates, and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Over the past decade, a community of sales professionals has pioneered a new/ old way of selling - using simple, one-to-one videos in email (todays new technology) to restore face to face communication and a personal, human touch to their communication (the fundamental old school technology). Theyre sending one-to-one videos by the thousands--and boosting their sales dramatically.

This book explains how any salesperson can most effectively add personal video messages to their emails with customers and prospects--and dramatically improve their business relationships and sales. The book explains the what, why, and how the relationships through video movement, and how to replace some of the plain, typed-out text communication with simple webcam and smartphone videos. This book is relevant to anyone who wins through relationships and referrals and who needs to influence, persuade, or sell to be effective in his or her work.