Описание: People don't do business with a logo. They do business with a person. BrandFace(R) for Home Improvement Professionals is not the first book on personal branding, but it is the first to define the essential BrandFace(R) elements that you need to build a successful personal brand -- and distinguish the value it brings to those in the home improvement industry. BrandFace(R) is a guide to implementing a powerful personal branding strategy that effectively utilizes integrated marketing principles and multiple media platforms to transform you into the face of your own brand. Waiting for you inside the book are: - The 10 traits of every successful BrandFace(R) - How to determine which type of BrandFace(R) you are - The first steps you need to take to launch your BrandFace(R) - Implementation plans for dozens of integrated media and social tools - A comprehensive list of elements that will help make you a BrandFace(R) star Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, home improvement professionals must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace(R) star in their industry. About the Co-Author: BrandFace(R) for Home Improvement Professionals is the third book in the BrandFace(R) series, and is co-authored by Ron Greenbaum, The Basement Doctor. With more than 30 years of experience in the home improvement industry, Ron has helped build and grow a hugely successful brand. Throughout his extraordinary life, he has developed formulas for success that have provided tremendous growth for his companies and made his competition take notice. In an industry not always known for ethical practices, he has established a trusted brand with a long-standing reputation for responsible, quality service. Home Improvement professionals will learn how to take their own business from average to extraordinary with Ron's philosophies and advice.
Описание: BrandFace(R) is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace(TM) elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your own brand. Waiting for you inside the book are: * The 10 traits of every successful BrandFace(R) * The secrets behind nationally recognized BrandFace(R) stars * How to determine which kind of BrandFace(R) you are * The first steps you need to take to launch your BrandFace(R) * Implementation plans for dozens of integrated media and social tools * A comprehensive list of elements that will help make you a BrandFace(R) star Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, business owners and leaders must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace(R) star in their industry.
Автор: Eberhart George M. Название: Mysterious Creatures: A Guide to Cryptozoology - Volume 2 ISBN: 1909488259 ISBN-13(EAN): 9781909488250 Издательство: Неизвестно Цена: 4757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: M. J. Eberhart, aka the Nimblewill Nomad, was a 60-year-old retired doctor in January 1998 when he set off on a foot journey that carried him 4,400 miles (twice the length of the Appalachian Trail) from the Florida Keys to the far north of Quebec. Written in a vivid journal style, the author unabashedly recounts the good (friendships with other hikers he met), the bad (sore legs, cutting winds and rain), and the godawful (those dispiriting doubts) aspects of his days of walking along what has since become known as the Eastern Continental Trail (ECT). An amazing tale of self-discovery and insight into the magic that reverberates from intense physical exertion and a high goal, Eberhart's is the only written account of a thru-hike along the ECT. Covering 16 states and 2 Canadian provinces, Ten Million Steps deftly mixes practical considerations of an almost unimaginable undertaking with the author's trademark humor and philosophical musings.
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