Byrne Christopher A Profile of the United States Toy Industry, Second Edition: Serious Fun 9781631576065

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Автор: Byrne Christopher
Название: A Profile of the United States Toy Industry, Second Edition: Serious Fun
ISBN: 9781631576065
Издательство: Mare Nostrum (Eurospan)
Классификация:

Промышленность и промышленная технология

ISBN-10: 1631576062
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.24 кг.
Дата издания: 24.01.2017
Язык: English
Издание: Second edition
Размер: 229 x 152 x 9
Подзаголовок: Serious fun
Рейтинг:
Поставляется из: Англии
Описание: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets. While the books primary focus is the U.S. toy industry, one cannot ignore the global scope of the business, particularly related to manufacturing, growth potential and emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
Дополнительное описание: Other manufacturing technologies

A Profile of the United States Toy Industry, Second Edition: Serious Fun, Byrne Christopher