O`driscoll, Aileen Learning to sell sex(ism) 9783319942797

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Автор: O`driscoll, Aileen
Название: Learning to sell sex(ism)
ISBN: 9783319942797
Издательство: Springer
Классификация:

Гендерные исследования, гендерные группы

Торговля и маркетинг

ISBN-10: 3319942794
Обложка/Формат: Hardcover
Страницы: 215
Вес: 0.43 кг.
Дата издания: 06.11.2018
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 21 illustrations, black and white; 208 p. 21 illus.
Размер: 155 x 216 x 20
Читательская аудитория: General (us: trade)
Подзаголовок: Advertising students and gender
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry.Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

Дополнительное описание: 1. Introduction.- 2. Gendered advertising: From text to industry to classroom.- 3. We’re just different (but equal): Unpacking students’ gendered views.- 4. The reverse stereotype and the double standard: Expressions of concern about advertising’s treatme

Learning to sell sex(ism), O`driscoll, Aileen