Consumer behavior, global 12 edition, Schiffman, Leon G. Wisenblit, Joseph L.
Старое издание
Автор: Leon Schiffman, Joseph Wisenblit Название: Consumer Behavior, 12 ed. ISBN: 0134734823 ISBN-13(EAN): 9780134734828 Издательство: Pearson Education Цена: 0.00 р. Наличие на складе: Невозможна поставка. Описание: For undergraduate and graduate courses in consumer behavior.
Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
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