Disaster planning and preparedness in the hotel industry, Albattat, Ahmad Rasmi Puad Mat Som, Ahmad
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645785 ISBN-13(EAN): 9780765645784 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645777 ISBN-13(EAN): 9780765645777 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Описание: The Art of Practicing and the Art of Communication in Financial Planning is a rare collection of 80 essays on what constitutes the art of practicing financial planning and the art of communication in financial planning. The contributors represent the best brains in the financial planning profession. The insightful articles will help planners to effectively use their technical skills toward ensuring their clients’ financial success and well-being. The book can be used as a supplement to Practicing Financial Planning: For Professionals and CFP® Aspirants (12th Edition) published in 2016 by SAGE Publications.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Название: Tourism-disaster-conflict nexus ISBN: 1787431002 ISBN-13(EAN): 9781787431003 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is often seen as the world`s peace industry. Yet while tourism may play a major role in post-conflict and post-disaster recovery, the sector can also be a trigger of crisis and disaster. This book examines the complex linkages between tourism, disaster and conflict through a series of case studies drawn mainly from the Asia-Pacific region.
Автор: Sophea Tieng Название: Hotel Design, Planning and Development ISBN: 1773614320 ISBN-13(EAN): 9781773614328 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines various aspects of hotel planning and development, including an extensive overview of necessary planning and development in hotels. The book includes definitions of hotel design, development, and market analysis.
Автор: March, Alan Название: Urban Planning for Disaster Recovery ISBN: 0128042761 ISBN-13(EAN): 9780128042762 Издательство: Elsevier Science Рейтинг: Цена: 13298.00 р. Наличие на складе: Поставка под заказ.
Описание:
Urban Planning for Disaster Recovery focuses on disaster recovery from the perspective of urban planning, an underutilized tactic that can significantly reduce disaster risks. The book examines disaster risk reduction (DRR), in particular, the recovery stage of what is widely known as the disaster cycle.
The theoretical underpinning of the book derives from a number of sources in urban planning and disaster management literature, and is illustrated by a series of case studies. It consists of five sections, each of which opens with a conceptual framework that is followed by a series of supporting and illustrative cases as practical examples. These examples both complement and critique the theoretical base provided, demonstrating the need to apply the concepts in location-specific ways.
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