Автор: Rosenbloom, Bert Название: Marketing channels ISBN: 0538477601 ISBN-13(EAN): 9780538477604 Издательство: Cengage Learning Рейтинг: Цена: 7918.00 р. Наличие на складе: Нет в наличии.
Описание: Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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