Описание: More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events.
Описание: News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations and conducting interviews. In this readable book, veteran journalism professor Miles Maguire shows how the best reporters use these three tools in a way that allows them to cross-check and authenticate facts, to reduce or eliminate unsupportable allegations and to take readers and viewers to a deeper level of insight and understanding. This book will help to prepare students for a profession marked by increasing complexity and competition. To succeed in this environment, journalists must learn to make the most of digital media to intensify the impact of their work. At the same time, reporters must contend with a host of sophisticated public relations techniques while engaging with news audiences that no longer just consume journalism, but also collaborate in its creation. Discussion questions and exercises help students put theory into practice.
Автор: Edwards Vanessa Название: Research Skills for Journalists ISBN: 1408282976 ISBN-13(EAN): 9781408282977 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research Skills for Journalists is a comprehensive, engaging and highly practical guide to developing the varied skillset needed for producing well researched, quality journalism across a range of platforms. Illustrated with original interviews and case studies, the book guides readers through a clear understanding of sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the skills needed for basic data journalism and presents an in-depth exploration of the different research skills specific to producing print and online text, as well as those for broadcast and multimedia journalism. Key research skills explored in the book include: Developing digital research skills, including researching through search engines, messages boards, discussion groups and web forums, social media, apps, and using user generated content Working with data, including sourcing, auditing and analysing data, data visualisation and understanding the importance of accuracy and context Essential non-digital research skills, including telephone technique, using libraries and working with librarians, understanding copyright, working with picture libraries and research services, and producing freedom of information requests Working directly with people to research stories, including the power of persuasion, tracking down great contributors, managing and protecting sources, planning and managing interviews, and interviewing vulnerable people Researching for multimedia production of stories, including researching a radio story, podcast or video story, and planning for outside broadcasts. Research Skills for Journalists also explores specialist research skills needed for working overseas and investigates new areas, which could be used for journalism research in the future. The book is illustrated with original contributions by journalists from a variety of backgrounds; including veteran investigative journalist John Pilger, pioneering data journalist Simon Rogers and The Bureau of Investigative Journalism’s award-winning reporter Abigail Fielding-Smith. It is an invaluable guide for students and practitioners of journalism to the skills needed for finding and developing original news stories today.
Автор: Kobre Kenneth Название: Photojournalism: The Professionals` Approach ISBN: 1138101362 ISBN-13(EAN): 9781138101364 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Photojournalism: The Professionals` Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, up-to-date coverage of equipment and camera technology, and high-impact photographs.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Pagano Michael P. Название: Communication for Healthcare Professionals: An Applied Approach ISBN: 0826124410 ISBN-13(EAN): 9780826124418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13999.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: According to the US`s Joint Commission, over 75% of all serious medical errors result from miscommunication. Based in these adverse realities and philosophy that communication is a clinical skill integral to effective health care delivery, this comprehensive book addresses the theories and abilities needed by all health care providers to be effective communicators.
Автор: Hill Название: The Cable and Telecommunications Professionals` Reference ISBN: 1138178756 ISBN-13(EAN): 9781138178755 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services and products. New VOIP (voice over internet protocol) networks must interwork with traditional networks. For instance, mobile phones can offer data services; wireless broadband connections to laptops will allow VOIP phone calls away from base; users could have the option of 'convergent phones' that can be used on a landline when at home or business, but which can be used as a mobile when on the move, and so on.
Описание: Information Technology in Healthcare: What Professionals Need to Know introduces students in the healthcare, nursing, and allied health professions to information technology. The material narrows the reader's understanding of the general term data in order to explain primary components of information technology as it applies specifically to healthcare fields.The book describes key concepts in the new discipline of health informatics, particularly electronic medical records, which are now widely used in health care. The five sections of the books cover the four primary components of medical information. Parts I and III focus on databases, Part II discusses electronic medical records, Part IV is devoted to the network, and Part V addresses software engineering.Written with an eye to current uses of technology in the field and designed for today's healthcare professionals, Information Technology in Healthcare is an excellent text for courses in healthcare administration, and undergraduate nursing and allied health programs.
Название: Working in the Global Film and Television Industries ISBN: 1780930232 ISBN-13(EAN): 9781780930237 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This multi-disciplinary collection of essays, provides a thorough analysis of working life in the film and television industries. International in scope, it is the first truly global introduction to film and TV production.
Автор: Edwards Название: Research Skills for Journalists ISBN: 0415734274 ISBN-13(EAN): 9780415734271 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Research Skills for Journalists is a comprehensive, engaging and highly practical guide to developing the varied skillset needed for producing well researched, quality journalism across a range of platforms.
Illustrated with original interviews and case studies, the book guides readers through a clear understanding of sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the skills needed for basic data journalism and presents an in-depth exploration of the different research skills specific to producing print and online text, as well as those for broadcast and multimedia journalism.
Key research skills explored in the book include:
Developing digital research skills, including researching through search engines, messages boards, discussion groups and web forums, social media, apps, and using user generated content
Working with data, including sourcing, auditing and analysing data, data visualisation and understanding the importance of accuracy and context
Essential non-digital research skills, including telephone technique, using libraries and working with librarians, understanding copyright, working with picture libraries and research services, and producing freedom of information requests
Working directly with people to research stories, including the power of persuasion, tracking down great contributors, managing and protecting sources, planning and managing interviews, and interviewing vulnerable people
Researching for multimedia production of stories, including researching a radio story, podcast or video story, and planning for outside broadcasts.
Research Skills for Journalists also explores specialist research skills needed for working overseas and investigates new areas, which could be used for journalism research in the future.
The book is illustrated with original contributions by journalists from a variety of backgrounds; including veteran investigative journalist John Pilger, pioneering data journalist Simon Rogers and The Bureau of Investigative Journalism's award-winning reporter Abigail Fielding-Smith. It is an invaluable guide for students and practitioners of journalism to the skills needed for finding and developing original news stories today.
Автор: Steffen Название: Soft Skills for the New Journalist ISBN: 1138593133 ISBN-13(EAN): 9781138593138 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Journalism is people managing, wrestling truth and story out of the messy, raw material that is a human being, and the messiest human involved can often be the reporter themselves. Soft Skills for the New Journalist explores how it FEELS to do this strange, hard, amazing job-and how to use those feelings to better your work and yourself.
Автор: Steffen Название: Soft Skills for the New Journalist ISBN: 113859315X ISBN-13(EAN): 9781138593152 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Journalism is people managing, wrestling truth and story out of the messy, raw material that is a human being, and the messiest human involved can often be the reporter themselves. Soft Skills for the New Journalist explores how it FEELS to do this strange, hard, amazing job-and how to use those feelings to better your work and yourself.
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