Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Patten, Dave Название: How to market your business ISBN: 0749451459 ISBN-13(EAN): 9780749451455 Издательство: Kogan Page Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Автор: Pheiff Connie Название: Marketing Masters: Ready, Set, Grow Your Market ISBN: 1630473979 ISBN-13(EAN): 9781630473976 Издательство: Неизвестно Рейтинг: Цена: 2338.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO's, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies colliding the old school of marketing with today's digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.
Автор: Diniz Название: The Luxury Market in Brazil ISBN: 1137432543 ISBN-13(EAN): 9781137432544 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
