Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory, Braj Mohan
Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 5543.00 р. 7919.00-30% Наличие на складе: Есть (1 шт.) Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Remley, Dirk Название: Neuroscience of multimodal persuasive messages ISBN: 1138635812 ISBN-13(EAN): 9781138635814 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Mulholland Название: A Handbook of Persuasive Tactics ISBN: 1138868272 ISBN-13(EAN): 9781138868274 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
Create Connection with your Audience without Hoping or Guessing.
Imagine how you would feel when people are cheering, applauding and saying wow after your presentation. What if a few secrets could help you give a speech where an audience member comes and says, I felt you were just talking to me . Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his book Connect with Humor and Story . This is not theory. It s absolute content based on his research, his experience and his testing.
In this book, you ll learn:
How to convert a real world experience into a humorous story
How to synergize a story and speech structure by using SST technique
How to open a speech with a story in the right way (many get it wrong all the time)
A proven thesis to maximize and virtually guarantee your success to create humor
Seven humor devices that you MUST know to leverage the humor creation process
The best-kept secret to create the persuasive effect in the audiences mind
How to craft a message that does not look preachy yet persuade your audience
What it takes to create applause during the course (not after) of the speech
Eleven Editing strategies that nobody teaches
Twelve Execution strategies that is rarely talked....
Buy this book NOW to create a connection with the audience through story and humor
"Stumping," or making political speeches in favor of a candidate, cause, or campaign has been around since before the 1800s, when speechmaking was frequently portrayed as delivered from the base of a tree. The practice, which has been strongly associated with the American frontier, British agitators, and colonial Australia, remains an effective component of contemporary democratic politics.
In his engaging book On the Stump, Sean Scalmer provides the first comprehensive, transnational history of the "stump speech." He traces the development and transformation of campaign oratory, as well as how national elections and public life and culture have been shaped by debate over the past century.
Scalmer presents an eloquent study of how "stumping" careers were made, sustained, remembered, and exploited, to capture the complex rhythms of political change over the years. On the Stump examines the distinctive dramatic and performative styles of celebrity orators including Davy Crockett, Henry Clay, and William Gladstone. Ultimately, Scalmer recovers the history of the stump speech and its historical significance in order to better understand how political change is forged.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
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