Social Media and Public Relations: Fake Friends and Powerful Publics, Judy Motion, Robert L. Heath, Shirley Leitch
Автор: Motion Judy, Heath Robert L., Leitch Shirley Название: Social Media and Public Relations: Fake Friends and Powerful Publics ISBN: 0415856264 ISBN-13(EAN): 9780415856263 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.
This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.
Winner of the 2016 NCA PRIDE Award for best book
Автор: Bridgen Elizabeth Joy Название: Experiencing Public Relations ISBN: 1138632449 ISBN-13(EAN): 9781138632448 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiencing Public Relations examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field.
Автор: Umit Arklan Название: Practice Fields in Public Relations: The Panorama of Turkey ISBN: 3631730675 ISBN-13(EAN): 9783631730676 Издательство: Peter Lang Рейтинг: Цена: 8957.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.
Описание: In this revealing new study, Tarik Sabry and Joe Khalil preside over an original new exploration of Arab culture. They employ subjects as varied as anthropology, media studies, philosophy, political economy and cultural studies to illuminate the relationship between culture, time and publics in an Arab context, whilst also laying the foundations for a much more nuanced picture of Arab society. The diverse themes and locations explored include communities at borders, in rural and urban locations, Syrian drama audiences, Egyptian, Saudi and Tunisian artists and activists and historical and contemporary Arab intellectuals. This fresh empirical research and interdisciplinary analysis illuminate intricate experiences that transcend local, national and religious boundaries and expose how Arab publics combine the media and technology to create a rich experience that shapes their collective imagination and social structure. Providing a grounded orientation to key debates on time and what can be defined as public in modern Arab cultures, Sabry and Khalil address teachers, students and those concerned about the delicate structures that underpin the upheavals of the modern Arab world.
Автор: Mohamed Zayani Название: Networked Publics and Digital Contention ISBN: 0190239778 ISBN-13(EAN): 9780190239770 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings into focus the relationship between Internet development, youth activism, cyber resistance, and political participation.
Автор: Lacey Kate Название: Listening Publics ISBN: 0745660258 ISBN-13(EAN): 9780745660257 Издательство: Wiley Рейтинг: Цена: 2850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In focusing on the practices, politics and ethics of listening, this wide-ranging book offers an important new perspective on questions of media audiences, publics and citizenship.
Автор: Hjorth Larissa, King Natalie, Kataoka Mami Название: Art in the Asia-Pacific: Intimate Publics ISBN: 1138961167 ISBN-13(EAN): 9781138961166 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As social, locative, and mobile media render the intimate public and the public intimate, this volume interrogates how this phenomenon impacts art practice and politics in the Asia-Pacific region.
Автор: Marshall Название: Contemporary Publics ISBN: 1137533234 ISBN-13(EAN): 9781137533234 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If the twentieth century has beendominated by discussions of the public, public life, and the public sphere, Contemporary Publics argues that, in thetwenty-first century, we must complicate the singularity of that paradigm andstart thinking of our world in terms of multiple, overlapping, and competing publics.
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