Ownership, Financial Accountability and the Law: Transparency Strategies and Counter-Initiatives, Paul Beckett

Автор: Elena Veselinova, Marija Gogova Samonikov
Название: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
ISBN: 1522524177 ISBN-13(EAN): 9781522524175
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 32848.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality

Автор: Purnendu Tripathi, Siran Mukerji
Название: Marketing Initiatives for Sustainable Educational Development
ISBN: 1522556737 ISBN-13(EAN): 9781522556732
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 27027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments.Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.