Translation and Localization: A Guide for Professional and Technical Communicators, Bruce Maylath, Kirk St.Amant
Автор: Feldman Ofer Название: Psychology of Political Communicators ISBN: 1138596191 ISBN-13(EAN): 9781138596191 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics.
Название: The Psychology of Political Communicators ISBN: 1138596183 ISBN-13(EAN): 9781138596184 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics.
Автор: Brown-Hoekstra Katherine Название: The Language of Localization ISBN: 1937434583 ISBN-13(EAN): 9781937434588 Издательство: Неизвестно Цена: 4773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals.
Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term.
The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration.
Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
Автор: Breakenridge Название: Answers for Modern Communicators ISBN: 0415303923 ISBN-13(EAN): 9780415303927 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.
The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question-answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field.
Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
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