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Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities, Joana Coutinho Sousa, Jorge Gaspar


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Автор: Joana Coutinho Sousa, Jorge Gaspar
Название:  Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities
ISBN: 9781522571551
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1522571558
Обложка/Формат: Hardcover
Страницы: 170
Вес: 0.52 кг.
Дата издания: 30.10.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 254 x 178 x 11
Читательская аудитория: Professional and scholarly
Ключевые слова: Economics,Small businesses & self-employed, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Organizational Development,BUSINESS & ECONOMICS / Small Business
Подзаголовок: Emerging research and opportunities
Рейтинг:
Поставляется из: Англии
Описание: The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.


Managing Open Innovation in SMEs

Автор: Vanhaverbeke
Название: Managing Open Innovation in SMEs
ISBN: 1107421330 ISBN-13(EAN): 9781107421332
Издательство: Cambridge Academ
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Цена: 5544.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
ISBN: 1522578919 ISBN-13(EAN): 9781522578918
Издательство: Mare Nostrum (Eurospan)
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Цена: 22592.00 р.
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Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Influence of Public Policy on Small Social Enterprises: Emerging Research and Opportunities

Автор: Chi Maher
Название: Influence of Public Policy on Small Social Enterprises: Emerging Research and Opportunities
ISBN: 1522527702 ISBN-13(EAN): 9781522527701
Издательство: Mare Nostrum (Eurospan)
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Цена: 22592.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides in-depth discussion on how social enterprises are reshaping global economies. Highlighting relevant topics that include legal funding, government policies, third-sector enterprises, and procurement procedures, this reference publication is ideal for academics, students, government officials, business managers, and researchers interested in the latest advances in social enterprises.

Managing Open Innovation in SMEs

Автор: Vanhaverbeke
Название: Managing Open Innovation in SMEs
ISBN: 1107073022 ISBN-13(EAN): 9781107073029
Издательство: Cambridge Academ
Рейтинг:
Цена: 15682.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.


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