Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities, Joana Coutinho Sousa, Jorge Gaspar
Автор: Vanhaverbeke Название: Managing Open Innovation in SMEs ISBN: 1107421330 ISBN-13(EAN): 9781107421332 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.
Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Описание: Provides in-depth discussion on how social enterprises are reshaping global economies. Highlighting relevant topics that include legal funding, government policies, third-sector enterprises, and procurement procedures, this reference publication is ideal for academics, students, government officials, business managers, and researchers interested in the latest advances in social enterprises.
Автор: Vanhaverbeke Название: Managing Open Innovation in SMEs ISBN: 1107073022 ISBN-13(EAN): 9781107073029 Издательство: Cambridge Academ Рейтинг: Цена: 15682.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.
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