Manuela Epure, Lorena Clara Mihaes The Role of Language and Symbols in Promotional Strategies and Marketing Schemes 9781522557784

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Автор: Manuela Epure, Lorena Clara Mihaes
Название: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
ISBN: 9781522557784
Издательство: Mare Nostrum (Eurospan)
Классификация:

Экономика

Торговля и маркетинг

Исследование рынка

ISBN-10: 1522557784
Обложка/Формат: Hardcover
Страницы: 300
Вес: 1.12 кг.
Дата издания: 30.10.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 225 x 289 x 29
Читательская аудитория: Professional and scholarly
Ключевые слова: Economics,Sales & marketing,Market research, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Marketing / Research
Рейтинг:
Поставляется из: Англии
Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, Manuela Epure, Lorena Clara Mihaes