Selfies as a Mode of Social Media and Work Space Research, Shalin Hai-Jew

Автор: Taskiran Nurdan Oncel, Yilmaz Recep
Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age
ISBN: 146668125X ISBN-13(EAN): 9781466681255
Издательство: Mare Nostrum (Eurospan)
Цена: 53064.00 р.
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Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Автор: Inna Piven, Robyn Gandell, Maryann Lee, Ann M. Simpson
Название: Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities
ISBN: 1522558268 ISBN-13(EAN): 9781522558262
Издательство: Mare Nostrum (Eurospan)
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Цена: 19681.00 р.
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Описание: The prominence of social media, especially in the lives of teenagers and young adults, has long been regarded as a significant distraction from studies. However, the integration of these forms of media into the teaching experience can improve the engagement of students.Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities is an essential scholarly publication that embeds innovative, current pedagogical practices into new and redeveloped courses and introduces digital and online learning tools to best support teaching practices. Featuring coverage on a wide range of topics including collaborative learning, innovative learning environments, and blended teaching, this book provides essential research for educators, educational administrators, education stakeholders, academicians, researchers, and professionals within the realm of higher education.

Автор: Hill Craig A
Название: Social Media, Sociality, and Survey Research
ISBN: 111837973X ISBN-13(EAN): 9781118379738
Издательство: Wiley
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Цена: 10288.00 р.
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Описание: The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies.

Автор: Hajli
Название: Handbook Of Research On Integrating Social Media Into Strategic Marketing
ISBN: 1466683538 ISBN-13(EAN): 9781466683532
Издательство: Mare Nostrum (Eurospan)
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Цена: 38874.00 р.
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Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.