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Here`s the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising, Roberta J. Newman


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Автор: Roberta J. Newman
Название:  Here`s the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
ISBN: 9780803278479
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 0803278470
Обложка/Формат: Hardback
Страницы: 352
Вес: 0.63 кг.
Дата издания: 01.03.2019
Язык: English
Иллюстрации: 14 illustrations, index
Размер: 236 x 236 x 28
Ключевые слова: Baseball,Advertising, SPORTS & RECREATION / Baseball / History,BUSINESS & ECONOMICS / Advertising & Promotion
Подзаголовок: The amazing, true, new, and improved story of baseball and advertising
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Поставляется из: Англии
Описание:

2020 SABR Baseball Research Award

In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.

Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising.

Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments.

Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.


Дополнительное описание:

List of Illustrations    
Acknowledgments    
Introduction: Here’s the Pitch!    
1. Hustlers, Hucksters, and Snake-Oil Salesmen: Two Industries Emerge    
2. “It Pays to Be Personal”: Baseball and Endorse




Dear Mendl, Dear Reyzl: Yiddish Letter Manuals from Russia and America

Автор: Nakhimovsky Alice, Newman Roberta
Название: Dear Mendl, Dear Reyzl: Yiddish Letter Manuals from Russia and America
ISBN: 0253012031 ISBN-13(EAN): 9780253012036
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание: At the turn of the 20th century, Jewish families scattered by migration could stay in touch only through letters. Jews in the Russian Empire and America wrote business letters, romantic letters, and emotionally intense family letters. But for many Jews who were unaccustomed to communicating their public and private thoughts in writing, correspondence was a challenge. How could they make sure their spelling was correct and they were organizing their thoughts properly? A popular solution was to consult brivnshtelers, Yiddish-language books of model letters. Dear Mendl, Dear Reyzl translates selections from these model-letter books and includes essays and annotations that illuminate their role as guides to a past culture.

Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar

Автор: Roberta J. Newman, Joel Nathan Rosen
Название: Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar
ISBN: 1496804570 ISBN-13(EAN): 9781496804570
Издательство: Mare Nostrum (Eurospan)
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Цена: 4389.00 р.
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Описание: Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations--Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval.Once Jackie Robinson and a select handful of black baseball's elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, Black Baseball, Black Business moves beyond the diamond to explore baseball's desegregation narrative in a critical and wide-ranging fashion.

Dear Mendl, Dear Reyzl: Yiddish Letter Manuals from Russia and America

Автор: Nakhimovsky Alice, Newman Roberta
Название: Dear Mendl, Dear Reyzl: Yiddish Letter Manuals from Russia and America
ISBN: 025301199X ISBN-13(EAN): 9780253011992
Издательство: Wiley EDC
Рейтинг:
Цена: 9953.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: At the turn of the 20th century, Jewish families scattered by migration could stay in touch only through letters. Jews in the Russian Empire and America wrote business letters, romantic letters, and emotionally intense family letters. But for many Jews who were unaccustomed to communicating their public and private thoughts in writing, correspondence was a challenge. How could they make sure their spelling was correct and they were organizing their thoughts properly? A popular solution was to consult brivnshtelers, Yiddish-language books of model letters. Dear Mendl, Dear Reyzl translates selections from these model-letter books and includes essays and annotations that illuminate their role as guides to a past culture.


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