Автор: Egan John Название: Marketing communications ISBN: 1529781213 ISBN-13(EAN): 9781529781212 Издательство: Sage Publications Цена: 8870.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
Старое издание
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Автор: Rossiter, John R Percy, Larry Bergkvist, Lars Название: Marketing communications ISBN: 1526438658 ISBN-13(EAN): 9781526438652 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Smith, P.r. Taylor, Jonathan Название: Marketing communications ISBN: 0749442654 ISBN-13(EAN): 9780749442651 Издательство: Kogan Page Рейтинг: Цена: 5544.00 р. Наличие на складе: Нет в наличии.
Описание: Presenting supporting materials for lecturers, this work contains marketing buzz, with revelations about campaigns (including the disasters). It has illustrations, and talks about the aspects in e-marketing.
Автор: Govoni N Название: Dictionary of Marketing Communications ISBN: 0761927719 ISBN-13(EAN): 9780761927716 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
Автор: Egan Название: Marketing communications ISBN: 1844801217 ISBN-13(EAN): 9781844801213 Издательство: Cengage Learning Рейтинг: Цена: 7760.00 р. Наличие на складе: Нет в наличии.
Описание: Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice through a range of case material and vignettes.
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