Описание: Drawing on a wide range of archival sources, Andrew Shail traces the emergence of film stardom in Europe and North America in the early 20th century. Modifying and supplementing Richard deCordova’s account of the birth of the US star system, Shail describes the complex set of economic circumstances that led film studios and actors to consent to the adoption of a star system. He then explores the film industry’s turn, from 1908, to making character-based series films. He details how these characters both prefigured and precipitated the star system, demonstrating that series characters and the ‘firmament’ of film stars are functionally equivalent, and shows how openly fictional characters still provide the model for ‘real’ film stars.
Автор: Tan Название: The Commercial Appropriation of Fame ISBN: 1107139325 ISBN-13(EAN): 9781107139329 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on the cultural phenomenon of the celebrity in legal scholarship, this book explores how the commercial exploitation of fame may be regulated by right of publicity and passing off laws in common law jurisdictions. It will appeal to academics, practitioners and students working in intellectual property and cultural studies.
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