Writing Winning Proposals: Public Relations Cases, Rebecca A. Gilliland, Thomas R. Hagley
Автор: Foster John Название: Writing Skills for Public Relations ISBN: 0749465433 ISBN-13(EAN): 9780749465438 Издательство: Kogan Page Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.
Описание: Developed to highlight the beauty of the Arabic language and maximize student learning, Arabic Circles: An Introductory Language Text for Non-Native Speakers is a skill-based language-acquisition textbook that focuses on a single form of Arabic.This introductory text approaches the language in manageable, accessible steps that foster an environment conducive to language-learning and allow students to access their own individual learning styles.Arabic Circles is intended for use in first-year courses for students with no previous exposure to the language.
Описание: Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets.Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.
Автор: Wheeler, Adrian Название: Writing for the media ISBN: 1787566145 ISBN-13(EAN): 9781787566149 Издательство: Emerald Рейтинг: Цена: 2844.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to get better results from the stories you offer the media. How to use journalists` own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.
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