Christian Gilde, Fredrick Chilson Overchoice: Too Much to Choose From, Too Little Time 9781634874427

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Автор: Christian Gilde, Fredrick Chilson
Название: Overchoice: Too Much to Choose From, Too Little Time
ISBN: 9781634874427
Издательство: Mare Nostrum (Eurospan)
Классификация:

Потребительство

ISBN-10: 1634874420
Обложка/Формат: Paperback
Страницы: 172
Вес: 0.24 кг.
Дата издания: 30.01.2017
Язык: English
Размер: 229 x 152 x 9
Читательская аудитория: Professional & vocational
Ключевые слова: Consumerism
Подзаголовок: Too much to choose from, too little time
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Поставляется из: Англии
Описание: Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, Overchoice: Too Much to Choose From, Too Little Time provides a much-needed context for the quandary and offers tools to help cope with it.The book creates an unobstructed overchoice narrative. It examines overchoice as a psychological theme and establishes its sociological foundations. It explores the economic nature of overchoice and its impact on the marketplace. It provides an overview of consumer culture, consumer overload, and the resultant consumer disenchantment. Lastly, it addresses the informational complexity created by overchoice.Developed to help readers recognize that the most plentiful choice is not necessarily the best one, Overchoice shows them how to analyze and make discerning decisions about the abundance that is regularly offered to consumers today. This timely text is well-suited for courses in marketing, consumer behavior, social psychology, and economics.
Дополнительное описание: Consumerism

Overchoice: Too Much to Choose From, Too Little Time, Christian Gilde, Fredrick Chilson