Wirtz Jochen Positioning Services In Competitive Markets 9781944659127

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Автор: Wirtz Jochen
Название: Positioning Services In Competitive Markets
ISBN: 9781944659127
Издательство: World Scientific Publishing
Классификация:

Торговля и маркетинг

ISBN-10: 1944659129
Обложка/Формат: Paperback
Страницы: 50
Вес: 0.08 кг.
Дата издания: 27.09.2017
Серия: Winning in service markets series
Язык: English
Размер: 229 x 152 x 3
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Positioning Services In Competitive Markets, Wirtz Jochen