Handbook Event Market China, Helmut Schwagermann, Peter Mayer, Yi Ding
Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding Название: Handbook Event Market China ISBN: 3110372363 ISBN-13(EAN): 9783110372366 Издательство: Walter de Gruyter Цена: 13008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Описание: A deeper examination of Basel III for more effective capital enhancement The Handbook of Basel III Capital Enhancing Bank Capital in Practice delves deep into the principles underpinning the capital dimension of Basel III to provide a more advanced understanding of real-world implementation.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Magnini Vincent P. Название: Hotel Manager`s Handbook ISBN: 1771883480 ISBN-13(EAN): 9781771883481 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page--a useful feature for busy managers.
Автор: Chris Cooper, Serena Volo, William C. Gartner, Noe Название: Sage handbook of tourism management ISBN: 1526461137 ISBN-13(EAN): 9781526461131 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Поставка под заказ.
Описание: The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Автор: Chris Cooper, Serena Volo, William C. Gartner, Noe Название: Sage handbook of tourism management ISBN: 1526461129 ISBN-13(EAN): 9781526461124 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Поставка под заказ.
Описание: The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Автор: Malliaris Anastasios G. Название: World Scientific Handbook of Futures Markets ISBN: 9814566918 ISBN-13(EAN): 9789814566919 Издательство: World Scientific Publishing Рейтинг: Цена: 24394.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The World Scientific Handbook of Futures Markets serves as a definitive source for comprehensive and accessible information in futures markets. The emphasis is on the unique characteristics of futures markets that make them worthy of a special volume. In our judgment, futures markets are currently undergoing remarkable changes as trading is shifting from open outcry to electronic and as the traditional functions of hedging and speculation are extended to include futures as an alternative investment vehicle in traditional portfolios. The unique feature of this volume is the selection of five classic papers that lay the foundations of the futures markets and the invitation to the leading academics who do work in the area to write critical surveys in a dozen important topics.
Автор: Milena Parent (Editor) Название: Handbook of sports event management ISBN: 113823589X ISBN-13(EAN): 9781138235892 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Surveying the management of sports events of every size and scale, this handbook presents key theory, best practice and ethical considerations. Each chapter addresses a specific stakeholder, defines their relationships, describes the managerial requirements for a successful event, and outlines the dimensions of stakeholder engagement.
Описание: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world.TheHandbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field.Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
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