Описание: Draws upon film theory, animation theory, and philosophy to examine modes of animation storytelling that address aesthetic experience within contexts of technological, environmental, and socio-cultural change.
Автор: Mcerlean Название: Interactive Narratives and Transmedia Storytelling ISBN: 1138638811 ISBN-13(EAN): 9781138638815 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos.
Описание: Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.
Автор: Silvia Ettl-Huber Название: Storytelling in der Organisationskommunikation ISBN: 3658060190 ISBN-13(EAN): 9783658060190 Издательство: Springer Рейтинг: Цена: 8489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: W hrend die Zahl der Kommunikationskan le mit Websites, Social Media, Fernsehen und Podcasts immer gr er wird, bleibt der Kampf um die Aufmerksamkeit von KundInnen, InvestorInnen oder MitarbeiterInnen der gleiche. Als Form der inhaltlichen und bildlichen Gestaltung r ckt dabei die alte Disziplin des Geschichtenerz hlens, des "Storytellings", in den Fokus. Der Band versammelt wissenschaftliche Studien zu diesem Thema in verschiedenen Kommunikationsdisziplinen. Die Beitragsautorinnen und -autoren zeigen aus der Perspektive der Forschung und der Praxis, wie Storytelling in der Organisationskommunikation angewendet und bewertet werden kann, und welche Potenziale noch unausgesch pft sind.
Автор: Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu Название: Handbook of Research on Transmedia Storytelling and Narrative Strategies ISBN: 1522553576 ISBN-13(EAN): 9781522553571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Описание: The contributors discuss digital storytelling in the context of educational programs, teaching anthropology, and ethnographic research involving a variety of populations and subjects that will appeal to researchers and practitioners engaged with qualitative methods and pedagogies that rely on media technology.
Описание: The potential of video games as storytelling media and the deep involvement that players feel when they are part of the story needs to be analysed vis-a-vis other narrative media. This book underscores the importance of video games as narratives and offers a framework for analysing the many-ended stories that often redefine real and virtual lives.
Автор: Montgomery Robb Название: Smartphone Video Storytelling ISBN: 1138635995 ISBN-13(EAN): 9781138635999 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. This richly-illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app, to working with interview subjects on camera.
Автор: Liu Название: 3D Cinematic Aesthetics and Storytelling ISBN: 3319727419 ISBN-13(EAN): 9783319727417 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that 3D films are becoming more sophisticated in utilising stereoscopic effects for storytelling purposes. Since Avatar (2009), we have seen a 3D revival marked by its integration with new digital technologies. With this book, the author goes beyond exploring 3D’s spectacular graphics and considers how 3D can be used to enhance visual storytelling. The chapters include visual comparisons between 2D and 3D to highlight their respective narrative features; an examination of the narrative tropes and techniques used by contemporary 3D filmmakers; and a discussion of the narrative implications brought by the coexistence of flatness and depth in 3D visuality. In demonstrating 3D cinematic aesthetics and storytelling, Yong Liu analyses popular films such as Hugo (2011), Life of Pi (2012), Gravity (2013), Star Trek Into Darkness (2013, and The Great Gatsby (2013). The book is an investigation into contemporary forms of stereoscopic storytelling derived from a unique, long-existing mode of cinematic illusions.
Автор: Hartley Название: Story Circle - Digital Storytelling Around the World ISBN: 1405180595 ISBN-13(EAN): 9781405180597 Издательство: Wiley Рейтинг: Цена: 14090.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Where once cultures valued storytellers for lauding, lamenting and laughing at those in power, this thoughtful book illuminates the hopes, practices and achievements of the myriad amateur storytellers who populate today`s globalised and digitalized cultures.
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