Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Описание: Constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, that was held in Guangzhou, China.
Автор: Ratten Название: Frugal Innovation ISBN: 1138316202 ISBN-13(EAN): 9781138316201 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.
Автор: Wade, Michael (wade Research Inc) Loucks, Jeff Macaulay, Dr James Название: Digital vortex ISBN: 1945010002 ISBN-13(EAN): 9781945010002 Издательство: Неизвестно Рейтинг: Цена: 5449.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Lukewarming: The New Climate Science that Changes Everything, Michaels and Knappenberger, two scientists with more than half a century experience between them, explore the realities and myths of global warming--which is more likely to be lukewarm rather than hot.
Автор: Rea, Philip A. (university Of Pennsylvania) Pauly, Mark V. (university Of Pennsylvania) Burns, Lawton Robert (university Of Pennsylvania) Название: Managing discovery in the life sciences ISBN: 1107577306 ISBN-13(EAN): 9781107577305 Издательство: Cambridge Academ Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Key to biomedical innovation is scientific discovery and its translation into marketable products. This book addresses the link between life sciences discoveries and their dependence on the investor-driven market system through in-depth considerations of the challenges that both scientists and managers must face in the pharmaceutical and medical device industries.
Название: New technologies and the firm rle ISBN: 0815359411 ISBN-13(EAN): 9780815359418 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the succesful generation and adoption of new technologies.
Название: Business models for strategic innovation ISBN: 081536721X ISBN-13(EAN): 9780815367215 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.
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