Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Название: Capital accumulation, productivity and growth ISBN: 1403987505 ISBN-13(EAN): 9781403987501 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume studies the various aspects of the ICT revolution, with an analysis of firm-level determinants of productive efficiency and growth and the effects of internationalization and the completion of the European market.
Автор: Cusolito, Ana Paula Maloney, William F. Название: Reviving global productivity ISBN: 1464813345 ISBN-13(EAN): 9781464813344 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The stagnation of productivity in the developing world, and indeed, across the globe, over the last two decades dictates a rethinking of productivity measurement, analysis, and policy. Reviving Global Productivity presents a “second wave” of thinking in three key areas of productivity analysis and its implications for productivity policies.The volume calls into question the measurement and relevance of distortions as the primary barrier to productivity growth, urges a broader concept of firm performance that goes beyond efficiency to quality upgrading and demand expansion, and explores what it takes to generate an experimental and innovative society where entrepreneurs have the personal characteristics to identify new technologies and manage risk within an entrepreneurial ecosystem that facilitates their doing so. It also reviews arguments surrounding industrial policies.The authors argue for an integrated approach to productivity analysis that incorporates both the need to reduce economic distortions and generate the human capital capable of identifying the opportunities offered to follower countries and upgrade firm capabilities. Finally, it offers guidance on prioritizing policies when there is uncertainty around diagnostics and limited government capability.
Описание: The often-advocated view that the information technology revolution will change the world must stem from the basic premiss that invesent in IT has a visible impact on productivity and economic growth. But how can we measure this impact and how large is it? By surveying previous studies and by presenting new micro- and macroeconomic evidence, this collection shows that in recent years the use of IT in the production of goods and services has had a strong influence on productivity and economic growth in industrial and in newly industrialized countries. Yet developing countries seem neither to have invested in IT nor benefited from such investments to the same extent as industrial countries. There is concern that information is becoming a commodity, like income and wealth, by which countries are classified as rich and poor. The contributors to this volume argue that investment in infrastructure, physical capital, and education is the key to economic development. This is an old policy prescription in the economics of development. What is new is the suggestion that the IT content of these investments should be high. The use of IT is so widely spread throughout the world economy that no single country can avoid investing in this technology if it wants to improve the standard of living of its citizens. Besides providing citizens with access to IT and to IT education and training, governments should promote participation in the information society, thus generating a sufficiently strong demand base for information products. By developing advanced applications of IT, and by becoming a model for the private sector, governments can alter worker, firm, and consumer attitudes, and lower their costs of adopting IT. The use of IT, not necessarily its production, is what matters for economic development.
Автор: Mark A. Dutz Название: Jobs and Growth: Brazil`s Productivity Agenda ISBN: 1464813205 ISBN-13(EAN): 9781464813207 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4703.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brazil approaches its 2018 election with an economy that is gradually recovering from the deepest recession in its recent economic history. However, for many Brazilians, the recovery has not yet translated into new and better jobs, or rising incomes. This book explores the drivers of future employment and income growth. Its key finding: Brazil needs to dramatically improve its performance across all industries in terms of productivity if the country is to provide better jobs for its citizens and generate lasting gains in incomes growth for all. This is particularly important as Brazil is aging rapidly and the boost the country has enjoyed thanks to its young and growing labor force in the past decades will disappear in just a few years' time. The book recommends a change in the relationship between the state and business, from rewarding privileged incumbents to fostering competition and innovation--together with supporting workers and firms to adjust to the demands of the market. The book is addressed to all scholars and students of Brazil's economy, especially those interested in why the country's economic performance has not kept up with earlier achievements since the reintroduction of democracy in the mid-1980s. Its conclusions are urgent and pertinent but also optimistic. With the right policy mix, Brazil could enter the third century of its independence in 2022 well on track to join the ranks of high income countries.
Описание: This book addresses the gap between research and current policy on ending mass poverty in developing countries. It provides arguments for embedding social policy thinking in `productivist` frameworks of thought that focus on raising productivity and employment; and for identifying growth theories that can incorporate innovation and upgrading employment.
Описание: Fortunately, a steady hand and generous supply of credit from the Federal Reserve System prevented massive bankruptcies among Wall Street brokerage houses and a collapse of the credit system. Furthermore, the banking system is saddled with mountains of bad debts from the Third World and depressed parts of the American economy.
Автор: H. G?rg; D. Greenaway; R. Kneller Название: Globalisation and Productivity Growth ISBN: 1349517585 ISBN-13(EAN): 9781349517589 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although it is believed that the process is intimately linked to globalization, the precise links are less well known. This volume offers a comprehensive overview of links between international trade, foreign direct investment and productivity growth, providing a series of empirical analyses of these links.
Описание: Assesses the region`s outlook as it navigates through global uncertainties, providing policy options and strategies to support countries in striving towards achieving the Sustainable Development Goals. The report analyses a wide range of areas including economic growth, inflation, trade and investment, financial markets, inequality, employment, and environmental concerns.
Описание: Using the study of firm dynamics to investigate the factors preventing faster productivity growth in Latin America and the Caribbean, each chapter examines a different factor affecting firm productivity, highlighting the heterogeneity, and challenging regional policymakers to look beyond one-size-fits-all solutions and create balanced policy mixes.
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