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Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship, Holly J. Hitzemann


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Автор: Holly J. Hitzemann
Название:  Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship
ISBN: 9781634875479
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1634875478
Обложка/Формат: Paperback
Страницы: 286
Вес: 0.67 кг.
Дата издания: 30.01.2016
Язык: English
Размер: 280 x 216 x 15
Читательская аудитория: Professional & vocational
Ключевые слова: Small businesses & self-employed
Подзаголовок: Global case studies in strategy, marketing, and entrepreneurship
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Поставляется из: Англии
Описание: The anthology Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success.The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading. These chapters also include maps of the target region to contextualize the material and underscore the impact of geography.Students learn that small businesses account for the greatest part of the gross domestic product in most countries. They study general management, sustainable development, international expansion, stewardship issues, marketing, and the role of cultural issues – all with an emphasis on small businesses rather than major corporations. This knowledge prepares students for their own careers in small businesses.Small Businesses, Big Ideas is an excellent supplement for both undergraduate and graduate level courses in strategic management. It can also be used in classes in entrepreneurial studies, global management, and marketing.
Дополнительное описание: Small businesses and self-employment



Economics of Entrepreneurship

Автор: Parker Simon C
Название: Economics of Entrepreneurship
ISBN: 1316621715 ISBN-13(EAN): 9781316621714
Издательство: Cambridge University Press
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Цена: 12461.00 р.
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Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.

Start-up Marketing Strategies in India

Автор: M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta
Название: Start-up Marketing Strategies in India
ISBN: 1787567567 ISBN-13(EAN): 9781787567566
Издательство: Emerald
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Цена: 14837.00 р.
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Описание: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Understanding Enterprise

Автор: Simon Bridge; Ken O`Neill
Название: Understanding Enterprise
ISBN: 1137584548 ISBN-13(EAN): 9781137584540
Издательство: Springer
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Цена: 8384.00 р.
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Описание:

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy.

Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

New to this Edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience

The Economics of Entrepreneurship

Автор: Simon C. Parker
Название: The Economics of Entrepreneurship
ISBN: 1107170664 ISBN-13(EAN): 9781107170667
Издательство: Cambridge Academ
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Цена: 22018.00 р.
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Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.

Employment, the small firm and the labour market

Название: Employment, the small firm and the labour market
ISBN: 1138676284 ISBN-13(EAN): 9781138676282
Издательство: Taylor&Francis
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Цена: 4133.00 р.
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Описание: This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issues are examined in an international context, wth comparative examples from the USA, the UK and Europe.

The Big Business Of Small Enterprises

Автор: World Bank
Название: The Big Business Of Small Enterprises
ISBN: 1464803765 ISBN-13(EAN): 9781464803765
Издательство: Mare Nostrum (Eurospan)
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Цена: 4389.00 р.
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Описание: The World Bank Group promotes small and medium enterprise (SME) growth through both systemic and targeted interventions. Targeting means focusing benefits on one size-class of firms to the exclusion of others. Targeted support for SMEs is a big business for the World Bank Group, averaging around $3 billion a year in commitments, expenditures, and gross exposure over the 2006-12 period. In the context of broader reforms, such targeted support can be a powerful tool. Targeting SMEs is not an end in itself, but a means to create economies that can employ more people and create more opportunity for citizens to achieve prosperity. A thriving and growing SME sector is associated with rapidly growing economies. A central challenge is to level the economic playing field by ensuring dynamic markets; strengthening market-support institutions; and removing constraints to participation. IEG found that financial sector development can have both a pro-growth and propoor impact by alleviating SMEs' financing constraints, enabling new entry of firms and entrepreneurs and better resource allocation. Layered on top of this are targeted forms of assistance; these interventions may build on a foundation of more systemic reforms, may come in tandem with them, or may in fact be a means to build systemic reforms from the bottom up. Any credible justification of targeted support to SMEs must be focused on establishing well-functioning markets and institutions, not simply providing a temporary supply of benefits to a small group of firms during a project's lifespan. Thus, targeted interventions need to leverage resources to produce broader benefits for institutions and markets. To make targeted support for SMEs more effective, the World Bank Group needs to do several things: - Clarify its approach to targeted support to SMEs. - Enhance the support's relevance and additionality. - Institute a tailored research agenda. - Strengthen guidance and quality control for such support. - Reform MIGA's Small Investment Program.

Data-Driven Marketing Content: A Practical Guide

Автор: Lee Wilson
Название: Data-Driven Marketing Content: A Practical Guide
ISBN: 1789738180 ISBN-13(EAN): 9781789738186
Издательство: Emerald
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Цена: 6909.00 р.
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Описание: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Handbook of Research on Value Creation for Small and Micro Social Enterprises

Автор: Chi Maher
Название: Handbook of Research on Value Creation for Small and Micro Social Enterprises
ISBN: 1522562982 ISBN-13(EAN): 9781522562986
Издательство: Mare Nostrum (Eurospan)
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Цена: 42966.00 р.
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Описание: In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored.The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and provides vital insight into the importance of rebalancing, creating, and promoting economic activities that achieve social fairness, cultural fulfillment, and the protection of the environment. While highlighting topics such as marketing strategies, cross-cultural frameworks, and public policy, this publication focuses on empowering rather than controlling sustainable solutions for various communities and consumers. This book is ideally designed for researchers, policymakers, academicians who teach and/or research small and micro social enterprises, and advanced-level students furthering their research exposure to pertinent topics in this field.

Industrial relations in small firms

Автор: Rainnie, Al
Название: Industrial relations in small firms
ISBN: 1138679925 ISBN-13(EAN): 9781138679924
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: Originally published in 1989, this book analyses the economic and political position of the small firm in the 1980s, and in particular the relationship between small and large firms in an advanced capitalist economy. Focusing on the printing and clothing industries, it examines the industrial relation practices in these two contrasting sectors and shows that apparent industrial relations harmony – for example, the lack of strikes – should be put down to the powerlessness of the workforce rather than to contentment.

New firms and regional development in europe

Название: New firms and regional development in europe
ISBN: 1138677302 ISBN-13(EAN): 9781138677302
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: When originally published in 1986, this book was one of the first to deal solely with the urban and regional incidence and development implications of new firm formation in particular EU countries. It reviews the extent of and reasons for geographical variation in numbers of new firms, examines the nature of such firms and assesses the regional impact and policy implications in various EC countries.

Barriers to growth in small firms

Название: Barriers to growth in small firms
ISBN: 1138679909 ISBN-13(EAN): 9781138679900
Издательство: Taylor&Francis
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Цена: 5511.00 р.
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Описание: This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions and their handling of small business accounts. There are chapters on management attitudes and ability considered as a potential barrier to development, and other problems such as lack of finance and of a suitably qualified workforce. The book stresses the importance of communicating the latest advances in technology to small firms, and urges the need to re-think government tax and procurement policies.

World Bank Group Support to Public-Private Partnerships: Lessons from Experience in Client Countries, Fy02-12

Автор: World Bank World Bank
Название: World Bank Group Support to Public-Private Partnerships: Lessons from Experience in Client Countries, Fy02-12
ISBN: 1464806306 ISBN-13(EAN): 9781464806308
Издательство: Mare Nostrum (Eurospan)
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Цена: 3756.00 р.
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Описание: Public-private partnerships (PPPs) are long-term contracts between a private party and a government agency that strive to provide a public asset or service in which the private party bears both some risk and some management responsibility. If implemented well, PPPs can help overcome inadequate infrastructure that constrains economic growth, particularly in developing countries. The use of PPPs has increased in the last two decades; they are now used in more than 134 developing countries, contributing about 15-20 percent of total infrastructure investment. The World Bank Group has expanded its support to PPPs through a wide range of instruments and services. During the last 10 years, its support has increased about threefold, to nearly $3 billion per year. The Independent Evaluation Group (IEG) assesses how effective the World Bank Group has been in helping countries use PPPs. In the evaluation, IEG examines the relevance of Bank Group support, how successful projects were, how the Bank Group coordinated support among its business lines (support to the public sector versus the private sector), and how it compares with the experience of other multilateral development banks with PPP support. IEG distills lessons to apply to the Bank Group's support of PPPs. Finally, IEG presents six recommendations that apply to both the organizational and the operational aspects of this work.


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