The athlete's guide to building a personal brand and a future beyond sports.
Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
Описание: Emphasizing the need for urgency, this work assesses the challenges and provides concrete policy recommendations that can be taken by Africa`s leaders and citizens in the key areas to reset their economic trajectory, achieve their desired convergence, and meet the aspirations of their people. The point of departure of this manuscript is where Africa can be 40 years from now.
Автор: Barthel Thomas Название: Babe Ruth and the Creation of the Celebrity Athlete ISBN: 147666532X ISBN-13(EAN): 9781476665320 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: George Herman "Babe" Ruth knew he could profit from celebrity. He soon with Christy Walsh, baseball`s first publicity agent. Walsh sold Ruth`s ghostwritten byline to a newspaper syndicate. Walsh`s writers made him a hero, crafting his public image as a lovable scalawag. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods.
Описание: From education to tax reform to jobs, this is a citizen`s guide to influencing lawmakers, candidates, and reporters. It reveals fifteen proven actions each taking less than one hour that show readers how to speak out effectively on a host of issues.
Описание: Examines the public discourse surrounding Curt Flood, the star center fielder for the St. Louis Cardinals throughout the sixties. In 1969, Flood was traded to the Philadelphia Phillies. By examining the mainstream press, the black press, and primary sources, including Flood`s autobiography, Khan exposes the complexities of what it means to be a prominent black American athlete - in 1969 and today.
Описание: Emphasizing the need for urgency, this work assesses the challenges and provides concrete policy recommendations that can be taken by Africa`s leaders and citizens in the key areas to reset their economic trajectory, achieve their desired convergence, and meet the aspirations of their people. The point of departure of this manuscript is where Africa can be 40 years from now.
Автор: Munene Franjo Mwaniki Название: The Black Migrant Athlete: Media, Race, and the Diaspora in Sports ISBN: 0803288476 ISBN-13(EAN): 9780803288478 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6270.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The popularity and globalization of sport have led to an ever-increasing migration of Black athletes from the global South to the United States and Western Europe. While the hegemonic ideology surrounding sport is that it brings diverse people together and ameliorates social divisions, sociologists of sport have shown this to be a gross simplification. Instead, sport and its narratives often reinforce and re-create stereotypes and social boundaries, especially regarding race and the prowess and the position of the Black athlete. Because sport is a contested terrain for maintaining and challenging racial norms and boundaries, the Black athlete has always impacted popular (white) perceptions of Blackness in a global manner.
The Black Migrant Athlete analyzes the construction of race in Western societies through a study of the Black African migrant athlete. Munene Franjo Mwaniki presents ten Black African migrant athletes as a conceptual starting point to interrogate the nuances of white supremacy and of the migrant and immigrant experience with a global perspective. By using celebrity athletes such as Hakeem Olajuwon, Dikembe Mutombo, and Catherine Ndereba as entry points into a global discourse, Mwaniki explores how these athletes are wrapped in social and cultural meanings by predominately white-owned and -dominated media organizations. Drawing from discourse analysis and cultural studies, Mwaniki examines the various power relations via media texts regarding race, gender, sexuality, class, and nationality.
Автор: Holmes Linda Название: A Joyous Revolt: Toni Cade Bambara, Writer and Activist ISBN: 0275987116 ISBN-13(EAN): 9780275987114 Издательство: Bloomsbury Рейтинг: Цена: 7425.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: At long last-a book-length biography celebrates Toni Cade Bambara, a seminal literary, cultural, and political figure who was among the most widely read and frequently reviewed of the well-regarded black women writers to emerge in the 1970s.
Описание: Jamaican activist Marcus Garvey (1887-1940) organized the Universal Negro Improvement Association in Harlem in 1917. By the early 1920s, his program of African liberation and racial uplift had attracted millions of supporters, both in the United States and abroad. The Age of Garvey presents an expansive global history of the movement that came to b
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