Successful Customer Relationship Management Programs and Technologies: Issues and Trends, Riyad Eid

Автор: Pepper Edward
Название: Customer Relationship Management
ISBN: 1632401312 ISBN-13(EAN): 9781632401311
Издательство: Неизвестно
Цена: 17463.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Feldman James D.
Название: D-A-T-I-N-G Your Customer(R): A Relationship Manual
ISBN: 1941799523 ISBN-13(EAN): 9781941799529
Издательство: Неизвестно
Рейтинг:
Цена: 3447.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Creating a Customer-centric relationship is much like dating, uncovering levels of trust and satisfaction. Over the past few decades, James Feldman has become one of marketing and innovation`s most provocative thinkers and speakers. D-A-T-I-N-G Your Customer(R) challenges businesses to change how they think via six simple, pragmatic shifts.

Автор: V. Kumar; Werner Reinartz
Название: Customer Relationship Management
ISBN: 3662553805 ISBN-13(EAN): 9783662553800
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Автор: In Lee
Название: Diverse Methods in Customer Relationship Marketing and Management
ISBN: 1522556192 ISBN-13(EAN): 9781522556190
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 31324.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.