Jim Ramsburg Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper 9780786445585

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Автор: Jim Ramsburg
Название: Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper
ISBN: 9780786445585
Издательство: Mare Nostrum (Eurospan)
Классификация:

Радио

Отрасли информационных услуг и услуг связи

Индустрия радио и телевидения

ISBN-10: 0786445580
Обложка/Формат: Paperback
Страницы: 378
Вес: 0.79 кг.
Дата издания: 29.02.2012
Серия: Arts
Язык: English
Иллюстрации: Tables, appendices, bibliography, index
Размер: 252 x 175 x 28
Читательская аудитория: General (us: trade)
Ключевые слова: Radio
Подзаголовок: A history of prime time programs through the ratings of nielsen, crossley and hooper
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Поставляется из: Англии
Описание: Network radio from 1932 to 1953 was commercial broadcasting at its highest level: a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive almanac provides a fascinating account of broadcastings most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Early chapters chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings system and its evolution. Each subsequent chapter focuses on a specific year of radios golden age, with industry statistics, daily program ratings and a chart of the years 50 top programs. A summary lists the eras most successful programs within the five major formats.

Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper, Jim Ramsburg