The Global Advertising Regulation Handbook, Mary Alice Shaver, Soontae An
Автор: Shaver Mary Название: Global Advertising Regulation Handbook ISBN: 0765629690 ISBN-13(EAN): 9780765629692 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.
Автор: Lindsay Richard Название: Ad Law: The Essential Guide to Advertising Law and Regulation ISBN: 0749472898 ISBN-13(EAN): 9780749472894 Издательство: Неизвестно Рейтинг: Цена: 12116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Автор: Barrie Gunter Название: Gambling Advertising: Nature, Effects and Regulation ISBN: 1787699242 ISBN-13(EAN): 9781787699243 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.
Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Описание: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success.
The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Автор: Recep Yilmaz Название: Handbook of Research on Narrative Advertising ISBN: 1522597905 ISBN-13(EAN): 9781522597902 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 41719.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.
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