Описание: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata's Croma and Aditya Birla Retail's More, Spenser's etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Автор: De Sushil Kumar Название: Sanskrit Poetics: As a Study of Aesthetic ISBN: 1258439522 ISBN-13(EAN): 9781258439521 Издательство: Неизвестно Цена: 4773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bhatia Sushil Название: Laugh, Think Neutral & Save Your Life ISBN: 0991333004 ISBN-13(EAN): 9780991333004 Издательство: Неизвестно Рейтинг: Цена: 1952.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Born amidst humble beginnings in a rural town in British-ruled Kenya, Sushil Gupta went on to develop retail and distribution businesses in far flung towns across Kenya, Tanzania, and England. When his father--a powerful motivator in his life--retired from their trade, Sushil took his family to India and then the United Kingdom to start a new life. In so doing he had literally traveled through, worked in, or started businesses in four continents: always against the odds and always with success. But it wasn't always easy.
The Four Continent Man is an intriguing account of a kind, intelligent, hard-working family man who never shrank from obstacles in his life's calling. Whether steering through a herd of wild elephants or forging strategic partnerships to open new distribution channels, Sushil Gupta survived and thrived. However productive his life was, the reader will find his greatest legacy is his family. Expressed in vignettes and anecdotes throughout the book are testimonies of his absolute love and dedication to his extended family. Most notably are those who, like their father and grandfather, left the comfort of their homes to forge a new life in America. In so doing, the Gupta travel and adventure genes live on.
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