Asian Competitors: Marketing For Competitiveness In The Age, Kotler Philip
Автор: Brennan, Ross Harker, Michael Armstrong, Gary Kotl Название: Armstrong: marketing an introduction_p4 ISBN: 1292200308 ISBN-13(EAN): 9781292200309 Издательство: Pearson Education Рейтинг: Цена: 16535.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Описание: The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before.Whether you
Автор: Kotler, Philip Название: Kotler on marketing ISBN: 1476787905 ISBN-13(EAN): 9781476787909 Издательство: Неизвестно Цена: 2895.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America.
Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.
The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Описание: In essays written with humor and wit, Kendrick reimagines what it means to be "a good black woman"-from women choosing never to have children to mothers regretting their choice to have them, from being a lonely black atheist to conquering loneliness as a single woman in a foreign country-and, in the process, challenges the expectation that black women serve as noble martyrs or sacrificial lambs.
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