Consumer research for museum marketers 2010, Wallace, Margot A.

Автор: Wallace Margot
Название: Museum Branding: How to Create and Maintain Image, Loyalty, and Support
ISBN: 1442263458 ISBN-13(EAN): 9781442263451
Издательство: Rowman & Littlefield Publishers
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Цена: 8237.00 р.
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Описание: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: .Public Relations and Social Media .Theaters, Conservation Labs, and Visible Storage Spaces .Databases"

Автор: Wallace Margot
Название: Writing for Museums
ISBN: 1442227648 ISBN-13(EAN): 9781442227644
Издательство: Rowman & Littlefield Publishers
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Цена: 7603.00 р.
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Описание: The use of Western heritage models in the Arabian Peninsula inspires two key areas for research which this book examines: the obscuring of indigenous concepts and practices of heritage and expressions of cultural identity; and the tensions between local/community concepts of heritage and identity and the new national identities being constructed through museums and heritage sites at a state level.

Автор: Wallace Margot
Название: Writing for Museums
ISBN: 144222763X ISBN-13(EAN): 9781442227637
Издательство: Rowman & Littlefield Publishers
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Цена: 16474.00 р.
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Описание: Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge that will be interpreted by strangers. If you ever wished for a good writer, right on staff, ready to take on projects, major or routine, here`s the help you`re looking for.