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Social Contagion as a Driver of Digital Product Use, Darvasi Gabor


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Цена: 14122.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Darvasi Gabor
Название:  Social Contagion as a Driver of Digital Product Use
ISBN: 9783739227740
Издательство: Books on Demand
Классификация:

ISBN-10: 3739227745
Обложка/Формат: Paperback
Страницы: 150
Вес: 0.19 кг.
Дата издания: 28.06.2019
Язык: English
Размер: 210 x 148 x 8
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание: Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their families, at work with colleagues, spending leisure time with friends, or even when only surrounded by strangers, consumers are always exposed to and influenced by the actions of others. The wide-scale use of digital communication technologies and online social networks has further exacerbated this influence by enabling more varied and intense ways to connect and interact. In the three essays constituting this dissertation, we ask how marketers and product designers can purposefully use social product design features to achieve superior managerial outcomes by harnessing social contagion. The first essay delineates the state-of the-art research on social contagion by systematically mapping the moderators of social contagion. The first essay delineates the state-of the-art research on social contagion by systematically mapping the moderators of social contagion and identifies avenues for future research. In the second essay, we identify social contagion through geographic contiguity in the repeated use of a low-involvement digital service and show that it can be nearly completely crowded out by marketing communication. In the last essay, we demonstrate that product design features can be used to induce joint consumption which in turn leads to social contagion and ultimately an increased level of product use.


Eva Gabor an Amazing Woman Revised: Glamorous Gabor`s

Автор: Sosa Belanger Camyl
Название: Eva Gabor an Amazing Woman Revised: Glamorous Gabor`s
ISBN: 1795726237 ISBN-13(EAN): 9781795726238
Издательство: Неизвестно
Цена: 4302.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Eva Gabor an Amazing Woman Revised is a lifetime experience with CBS sitcom "Green Acres" Lisa Douglas, Star Eva Gabor an Inspiration, Survivor, Legends and iconic friends that Links Eva's life along with her beloved Mother Jolie, sisters Magda Zsazsa, and Eva who was always confused to be Zsazsa who slapped the Beverly Hills Police Officer but Eva, as a professional made it even though people would picket the stores where she would perform proving to her Fans that Eva was not Zsazsa. The story is about the one love that she tried to catch and didn't Marry Merv Griffin but their relation lasted longer than any husband. Noel Coward whose preference was the same sex but couldn't resist the Sex Vixen Eva and Frank Sinatra who proposed to the Hungarian Beauty but with one condition "Give up your career to become Mrs. Frank Sinatra. True American Family Story.


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