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Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedi, Khan Gohar F.


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Автор: Khan Gohar F.
Название:  Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedi
ISBN: 9781977543974
Издательство: Createspace Independent Publishing Platform
Классификация: ISBN-10: 1977543979
Обложка/Формат: Paperback
Страницы: 516
Вес: 0.81 кг.
Дата издания: 23.04.2018
Язык: English
Размер: 244 x 170 x 26
Поставляется из: США
Описание: Often termed as the new gold, the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized.

Chapter 1: Creating Value with Social Media Analytics
Chapter 2: Understanding Social Media
Chapter 3: Understanding Social Media Analytics
Chapter 4: Analytics-Business Alignment
Chapter 5: Capturing Value with Network Analytics
Chapter 6: Capturing Value with Text Analytics
Chapter 7: Capturing Value with Actions Analytics
Chapter 8: Capturing Value with Search Engine Analytics
Chapter 9: Capturing Value with Location Analytics
Chapter 10: Capturing Value with Hyperlinks Analytics
Chapter 11: Capturing Value with Mobile Analytics
Chapter 12: Capturing Value with Multimedia Analytics
Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics

The book has a companion site (https: //analytics-book.com/), which offers useful instructor resources.

Praises for the book

Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students.-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University.

Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses.-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University.

Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens.-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University.

Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter.-Jared Wong, Social Media Data Analyst, Digivizer




Fundamentals of Tribology

Автор: Gohar R.
Название: Fundamentals of Tribology
ISBN: 178634517X ISBN-13(EAN): 9781786345172
Издательство: World Scientific Publishing
Цена: 19008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Fundamentals of Tribology deals with the fundamentals of lubrication, friction and wear, as well as mechanics of contacting surfaces and their topography. It begins by introducing the reader to the importance of tribology in everyday life and offers a brief history of the subject. It then describes the nature of rough surfaces and the mechanics of contacting elastic solids and their deformation under load and friction in their relative motion. The book goes on to discuss the importance of lubricant rheology with respect to viscosity and density. Then, the principles of hydrodynamic lubrication are covered with derivations of the governing Reynolds and energy equations. Applications of hydrodynamic lubrication in various forms of bearings -- journal bearings, thrust bearings and externally pressurised bearings -- are outlined. The important and still evolving subject of elastohydrodynamic lubrication is treated in some detail, both at its fundamentals and its applications in thin shell or overlay bearings, cam-followers and internal combustion engine pistons.

The fundamentals of biotribology are also covered, particularly its applications to endo-articular mammalian joints such as hip and knee joints and their arthroplasty. In addition, there is a treatment of the rapidly emerging knowledge of tribological phenomena in lightly loaded vanishing conjunctions (nanotribology), in natural systems and very small devices, such as MEMS and high density data storage media. There is also a new chapter on the rapidly emerging subject of surface texturing to promote retention of microreservoirs of lubricant, acting as microbearings and improving lubrication of otherwise poorly lubricated conjunctions.

This book targets the undergraduate and postgraduate body as well as engineering professionals in industry, where often a quick solution or understanding of certain tribological fundamentals is sought. The book can also form an initial basis for those interested in research into certain aspects of tribology.

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat

Автор: Khan Gohar F.
Название: Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat
ISBN: 1507823207 ISBN-13(EAN): 9781507823200
Издательство: Неизвестно
Цена: 6512.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Alert: A more comprehensive edition of this book is now available https: //www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.

Here is how the book is structured:

Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Understanding Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.


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