Solomon, Michael R. Marshall, Greg Stuart, Elnora Marketing: Real People, Real Choices 9781292227191

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Автор: Solomon, Michael R. Marshall, Greg Stuart, Elnora
Название: Marketing: Real People, Real Choices
ISBN: 9781292227191
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:

Торговля и маркетинг

ISBN-10: 1292227192
Обложка/Формат: Paperback
Страницы: 616
Вес: 1.20 кг.
Дата издания: 08.07.2019
Язык: English
Издание: 3 new edition
Размер: 265 x 200 x 30
Читательская аудитория: Professional & vocational
Подзаголовок: Real people, real decisions
Рейтинг:
Поставляется из: Англии
Описание: Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know whats happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Marketing: Real People, Real Choices, Solomon, Michael R. Marshall, Greg Stuart, Elnora