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#Share: How to Mobilize Social Word of Mouth (sWOM), Wood Natalie T., Munoz Caroline K.


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Автор: Wood Natalie T., Munoz Caroline K.
Название:  #Share: How to Mobilize Social Word of Mouth (sWOM)
ISBN: 9781631574412
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1631574418
Обложка/Формат: Paperback
Страницы: 140
Вес: 0.34 кг.
Дата издания: 08.02.2017
Язык: English
Размер: 229 x 152 x 13
Подзаголовок: How to mobilize social word of mouth (swom)
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Поставляется из: Англии
Описание: Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.
Дополнительное описание: E-commerce: business aspects



Disabusing women in the old french fabliaux

Автор: Munoz, Natalie
Название: Disabusing women in the old french fabliaux
ISBN: 1433126567 ISBN-13(EAN): 9781433126567
Издательство: Peter Lang
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Цена: 12015.00 р.
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Описание: Disabusing Women in the Old French Fabliaux provides a much-needed reevaluation of the role of women in the fabliaux. Spanning the late twelfth and thirteenth centuries, the fabliaux are short, ribald tales written in verse by mostly anonymous male authors. Their varied portrayals of female characters have traditionally been considered simply misogynistic. Despite recent scholarship contending that the fabliaux are not as anti-feminist as previously thought, there has been until now no full-length study of women in the fabliaux.
Serving as critics of medieval institutions such as courtly love and knighthood, women in diverse roles affirm their agency as subjects through the manipulation of language. The depiction of these women asserting their subjectivity within medieval literary and cultural conventions often distorts the normal relations between the sexes, putting into question the very gender framework within which the fabliaux operate. Written by men for men, the closing moral frequently serves to reassert traditional male dominance, thereby reducing any uneasiness the audience may have felt. Thus the fabliaux cast women as powerful users of language all the while acknowledging the limits of their subversion.


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