Описание: A groundbreaking investigation of the brain s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behaviors. When observed from the outside, these phenomena are often written off as being just crazy, but what if they were actually planned and logical? "NeuroLogic" explores the brain s internal system of reasoning, from its unconscious depths to conscious decision making, and illuminates how it explains our most outlandish as well as our most stereotyped behaviors. From sleepwalking murderers, contagious yawning, and the brains of sports fans to false memories, subliminal messages, and the secret of ticklishness, Dr. Eliezer Sternberg shows that there are patterns to the way the brain interprets the world patterns that fit the brain s unique logic. Unraveling these patterns and the various ways they can be disturbed will not only alter our view of mental illness and supernatural experience, but will also shed light on the hidden parts of ourselves. (With black-and-white illustrations throughout.)
Описание: A trailblazing biologist grapples with her role in the biggest scientific discovery of our era: a cheap, easy way of rewriting genetic code, with nearly limitless promise and peril.
Not since the atomic bomb has a technology so alarmed its inventors that they warned the world about its use. Not, that is, until the spring of 2015, when biologist Jennifer Doudna called for a worldwide moratorium on the use of the new gene-editing tool CRISPR--a revolutionary new technology that she helped create--to make heritable changes in human embryos. The cheapest, simplest, most effective way of manipulating DNA ever known, CRISPR may well give us the cure to HIV, genetic diseases, and some cancers, and will help address the world's hunger crisis. Yet even the tiniest changes to DNA could have myriad, unforeseeable consequences--to say nothing of the ethical and societal repercussions of intentionally mutating embryos to create "better" humans.
Writing with fellow researcher Samuel Sternberg, Doudna shares the thrilling story of her discovery, and passionately argues that enormous responsibility comes with the ability to rewrite the code of life. With CRISPR, she shows, we have effectively taken control of evolution. What will we do with this unfathomable power?
Автор: Sternberg, Robert Sternberg, Karin Название: Cognitive psychology 7 ed ISBN: 1305644654 ISBN-13(EAN): 9781305644656 Издательство: Cengage Learning Рейтинг: Цена: 8869.00 р. Наличие на складе: Нет в наличии.
Описание: With an accessible, easy-to-understand writing style, COGNITIVE PSYCHOLOGY, Seventh Edition will give you the tools you need to be successful in the course. You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying.
A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.
Автор: Sternberg Robert, Davis Elizabeth, Mason April C. Название: Academic Leadership in Higher Education: From the Top Down and the Bottom Up ISBN: 1475808038 ISBN-13(EAN): 9781475808032 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 19642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As ironic as it may seem, very few academic leaders have had any formal training in academic administration, or in any kind of administration at all. For the most part, academic administrators learn on the job. They also seek advice wherever they can get it. The purpose of this book is to offer such advice.
Автор: Sternberg Robert, Davis Elizabeth, Mason April C. Название: Academic Leadership in Higher Education: From the Top Down and the Bottom Up ISBN: 1475808046 ISBN-13(EAN): 9781475808049 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 10560.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As ironic as it may seem, very few academic leaders have had any formal training in academic administration, or in any kind of administration at all. For the most part, academic administrators learn on the job. They also seek advice wherever they can get it. The purpose of this book is to offer such advice.
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