Автор: Kets De Vries, Manfred F Название: Happiness equation ISBN: 0595458955 ISBN-13(EAN): 9780595458950 Издательство: Неизвестно Рейтинг: Цена: 2140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For most of us, the pursuit of happiness is the ultimate goal of existence: it gives us hope and a reason for living, motivating us to go on in spite of life's setbacks.
In his coaching work with senior executives, Manfred Kets de Vries, concluded that self-knowledge and happiness are inextricably linked and that in the absence of self-knowledge, true happiness will always elude us. He believes that we need to reflect on what is important to us and set our priorities accordingly to be able to live life to the fullest.
The Happiness Equation is a stimulating read with inspiring thoughts and ideas on how to become happier and live a more fulfilling life.
Описание: Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches. Dr. Ken Kwong-Kay Wong wrote this reference guide with graduate students and marketing practitioners in mind. Coupled with business examples and downloadable datasets for practice, the guide includes step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS, including: CTA-PLS, FIMIX-PLS, GoF (SRMR, dULS, and dG), HCM, HTMT, IPMA, MICOM, PLS-MGA, PLS-POS, PLSc, and QEM. Filled with useful illustrations to facilitate understanding, you'll find this guide a go-to tool when conducting marketing research. "This book provides all the essentials in comprehending, assimilating, applying and explicitly presenting sophisticated structured models in the most simplistic manner for a plethora of Business and Non-Business disciplines." - Professor Siva Muthaly, Dean of Faculty of Business and Management at APU.
Описание: You are welcome to Structural Equation Modelling (SEM) Made Easy for Business and Social Science Research Using SPSS and Amos. This book seeks to provide a simple practical guide to conducting quantitative data analysis. First, it presents an overview of quantitative research, by explaining different types of variables and the formulation and testing of hypotheses. Second, it presents the rubrics for designing quantitative questionnaires, explains sampling and illustrates how to determine sample size. Third, the book also explains descriptive statistics and how to conduct and present descriptive statistics in a research write-up. Fourth, it provides a step by step process to carry out exploratory factor analysis and procedures for interpreting related outputs from the statistical software package, SPSS. Fifth, it teaches how to establish reliability and validity in quantitative research. Finally, the book explains the basics of Structural Equation Modelling (SEM) and demonstrates the two-step approach to SEM analysis, the foundational concepts of measurement models, structural models, Confirmatory Factor Analysis (CFA) and Path Analysis (PA). It also teaches how to run SEM analysis using Amos, and how to interpret the resulting output. This book is essential for anyone involved in business and social science research. Its purpose is not to create a
