Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Di Cola Joseph M. Название: New Salem: A History of Lincoln`s Alma Mater ISBN: 154021558X ISBN-13(EAN): 9781540215581 Издательство: Неизвестно Цена: 4413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Di Cola Joseph M. Название: New Salem: A History of Lincoln`s Alma Mater ISBN: 1467136204 ISBN-13(EAN): 9781467136204 Издательство: Неизвестно Цена: 3033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Expert advice from Coca-Colas Vice President of Innovation and Entrepreneurship: Learn how the worlds largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.
Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every companys success. Start-ups understand agility.
They know just when to pivot to stay alive. But what they havent mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale.
They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design.
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the worlds largest companies as it learns to use design to be both agile and big.
In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Colaand how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
Автор: Godfrey Dave Название: Death Goes Better with Coca-Cola ISBN: 148700124X ISBN-13(EAN): 9781487001247 Издательство: Неизвестно Цена: 2062.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1967, Dave Godfrey's debut collection features stories about hunting -- in Florida, in Africa, and in northern Ontario. They are about the interplay of gun and subway, decoy and stock market, guide and draft dodger. But they are more than just stories about hunting. Death Goes Better with Coca-Cola is a powerful example of the idiosyncratic imagination of a writer who broke new ground in fiction. It is a seminal collection by one of Canada's most influential literary figures and it is a must-read for those who want to understand Canada's literary landscape, past and present.
Автор: Gerald Mason Erica Название: Cherry Cola: Poems & Essays ISBN: 0692534261 ISBN-13(EAN): 9780692534267 Издательство: Неизвестно Цена: 1897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Pro basketball player Rasheed Wallace often exclaimed the pragmatic truth “Ball don’t lie!” during a game. It is a protest against a referee’s bad calls. But the slogan, which originated in pickup games, brings the reality of a racialized urban playground into mainstream American popular culture.
In Ball Don’t Lie!, Yago Colás traces the various forms of power at work in the intersections between basketball and language from the game’s invention to the present day. He critiques existing popular myths concerning the history of basketball, contextualizes them, and presents an alternative history of the sport inspired by innovations. Colás emphasizes the creative prerogative of players and the ways in which their innovations shape—and are shaped by—broader cultural and social phenomena.
Ball Don't Lie! shows that basketball cannot be reduced to a single, fixed or timeless essence but instead is a continually evolving exhibition of physical culture that flexibly adapts to and sparks changes in American society.
Автор: Tatarsky Susan Название: Death in the Tetons: Eddie Cola Fitzgerald`s Last 24 Hours ISBN: 0985924543 ISBN-13(EAN): 9780985924546 Издательство: Неизвестно Цена: 1895.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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