Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing, Chaganti Subba Rao
Автор: Subba Desh, Fisher R. Michael, Kumar B. Maria Название: India, a Nation of Fear and Prejudice: Race of the Third Kind ISBN: 1796002992 ISBN-13(EAN): 9781796002997 Издательство: Неизвестно Рейтинг: Цена: 4758.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: So many nations today, large and small, are faced with compelling global and local circumstances, breaking acute crises, and lingering long-term chronic problems that demand leaders and followers to cope as best they can. However, there's a growing suspicion in most everyone's minds-from the higher classes to the lower classes, across races, religions, and various differences-where there is a deep feeling that something big needs to change. From real threats and tragic events like violence, crime, wars, global warming, mass extinctions to more specific problems of population densities to health concerns and economic near-collapse, people know that living in fear is not a quality way to live. India is a unique and great nation, with its tragic realities in the past and present, haunting its future. B. Maria Kumar, born and raised and having worked all his career in the streets, knows India well and knows what needs to change. He writes from great intellectual acumen, an understanding of history and mythology, and with vision for a better India. He has invited two colleagues to respond to his analysis of problems and solutions, each of them (Subba, a Nepali philosopher and poet living in Hong Kong, and Fisher, a Canadian philosopher and educator) to respond to his views. This book brings a trifold synthesis of how the nature and role of fear is critical to the shaping and destiny of India. Not enough development theories or thinking have invoked "fear" as a major construct to analyze, as a new way to interpret culture, religion, policies, plans and governance overall across the world. India seems the perfect location to start a new critical and creative consciousness that sets goals that the three authors believe are essential for India to make progress into the twenty-first century. Growing insecurity, uncertainty, mistrust, and corruption that accompany them is no way to build a nation resilient for the major challenges coming. In the face of a daunting task, the authors step-up boldly into the dimension of vision and realities facing a nation. They don't shy away from saying what needs to be named, for only then will such honesty clear a path of fearlessness forward. This book will serve as a guide for many in India and its allies to rethink the ways they have understood the problems in India's development.
Автор: Chaganti Subba Rao Название: Pharmaceutical Marketing in India: For Today and Tomorrow ISBN: 9388305256 ISBN-13(EAN): 9789388305259 Издательство: Неизвестно Рейтинг: Цена: 8267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
Автор: Subba DIL B. Название: Government`s Strategy Against the Maoist Insurgency in Nepal ISBN: 1249410983 ISBN-13(EAN): 9781249410980 Издательство: Неизвестно Рейтинг: Цена: 10658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Subba Jagesh Название: Weather: In English and Nepali ISBN: 1480966886 ISBN-13(EAN): 9781480966888 Издательство: Неизвестно Цена: 3311.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
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