Jethwaney, Jaishri When india votes 9789353333805

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Автор: Jethwaney, Jaishri
Название: When india votes
ISBN: 9789353333805
Издательство: Rupa & co
Классификация:

Проза: документальная

Политика и политический строй

Политическая система и политические процессы

ISBN-10: 9353333806
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.20 кг.
Дата издания: 01.09.2019
Язык: English
Размер: 141 x 215 x 16
Читательская аудитория: General (us: trade)
Подзаголовок: The dynamics of successful election campaigning
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Поставляется из: Англии
Описание: Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most lethal of mass reach weapon, the mobile phone-all these have changed the way elections are now contested The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.

When india votes, Jethwaney, Jaishri